Driving Revenue Growth for a Farm Supply Retailer Despite 22% Reduced Budget

When a 22% reduction hit a farm supply retailer’s media spend, they still needed to meet a goal of 3% year-over-year revenue growth. At Eyeful, we developed an advertising optimization strategy that prioritized top-performing SKUs (Stock Keeping Units) and cut waste without missing sales opportunities. Through automation and close collaboration, the team delivered actual results with fewer resources.

B2C, Paid Search, Digital MarketingThe Eyeful Media TeamOctober 20, 2025paid search, paid shopping, paid media

Driving 113% Conversion Rate Lift with Optimized Landing Pages for ReverseLogix

ReverseLogix is a leader in reverse logistics. However, its paid campaigns needed stronger returns, especially from competitive and non-brand audiences. Targeted landing pages crafted with Eyeful’s guidance let ReverseLogix turn more ad clicks into qualified leads. The results were clear: better conversion rates, lower costs per lead, and a more substantial overall return on spend.

Digital Strategy, B2B, Paid SearchThe Eyeful Media TeamOctober 3, 2025b2b, paid media, landing pages, cro, content

Case Study: Integrating Paid and Organic Search to Maximize Profitability

Our client, a well-known retailer in the agricultural sector, was spending heavily on branded PPC campaigns. Most of their budget went to variations of their brand name. This approach generated traffic but at a high cost. It also didn’t tap into the full potential of organic search.

B2B, Digital Marketing, Paid Search, SEOThe Eyeful Media TeamNovember 4, 2024b2b, seo, paid media

Paid Shopping Strategy Improves Plan Pacing by 25% and ROAS by 28%

By implementing a performance-based product bucketing strategy, our paid search team increased Return on Ad Spend (ROAS) 28%, improving overall performance for our client.

B2C, Paid SearchThe Eyeful Media TeamSeptember 3, 2024b2c, paid shopping, paid media, paid search