Digital Transformation
Strategy and ongoing support to bring your website, marketing, and team to the next level.
Overview
Digital transformation can mean different things to different companies. We help figure out what’s right for you.
Every business is unique and has its own set of challenges. We will work with you to develop the best consulting plan to suit your needs, whether you have an eCommerce site or other digital presence in need of an upgrade. We can also help you select a development agency and technology partners, acting as product managers to upgrade your site based on today’s technology and tomorrow’s expectations.
If you have a gap internally, we can even interview potential candidates if you're trying to fill a permanent role. No project is too small or large.
WHAT WE DO
Our team brings years of hands-on digital experience leading transformations, turnarounds and growth. We have worked in industries ranging from retail to services, healthcare, food and SAAS. Our experience and transformations range from the small to full website redesigns and repaltforming. We don’t do our own development or design, instead preferring to find and lead the perfect partner for your business needs.
Services
Technical Transformation Strategy
If running your website is causing headaches or limiting your growth, we can help identify tools and technology designed to allow you to focus on marketing, merchandising & other value add activities.
eCommerce Operations support
Many companies have lean internal teams. Our ecommerce consultants are available to help execute against a roadmap, tackling things like site optimization and email strategy, all the way through to leading your digital P&L.
Organizational Design
As companies grow and evolve, they may need help defining the right future organizational structure for their business needs. Lean on our years of operational experience to find the right model and size.
Interim CMO & CDO Replacements
When you have a vacancy to fill, or have created a new role, the Eyeful team can act as your head of marketing, digital or simply act as an executive sounding board. We can also help create a roadmap so your new hire can hit the ground running.
Audits
Our team of marketing & ecommerce experts can review your current tactics and strategies, then help identify opportunities. We prioritize our findings into quick wins, major projects, hard slogs and fill-in projects so that you know what is most likely make the right impact.
Site Migrations
Whether you’re moving from Magento to Shopify, or making a website migration, our team can help ensure that it goes as smoothly as possible. Our proprietary checklist has grown to more than 150 points to ensure that critical details aren’t missed or left until the last minute.
Proudly partnering with mid-market leaders
Testimonials
Testimonials
Trust your digital transformation to leaders with more than a dozen years of digital experience with backgrounds in in-house leadership and leading agency work.
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Frequently asked questions about digital transformation
+ What is digital transformation?
Digital transformation integrates technology at all fundamental levels of a business. The purpose of digital transformation is to improve a company's efficiency and value in the marketplace.
Digital transformations create new processes or update existing ones to adapt to industry changes while better incorporating new technologies. Successful digital transformation also incorporates company culture, client experience, and business processes or systems.
+ Why is digital transformation important?
Digital transformation strategies help companies stay relevant in the digital age and directly impact the operational side of a business. This process brings together data across all levels of the organization to streamline the company's approach to driving growth.
The most successful digital transformation strategies impact not only systems and processes, but also a company's culture.
+ What technologies enable digital transformation?
Mobile apps, real-time analytics, and even the Internet of Things are all well-positioned to enable digital transformation for some businesses. However, for most, it comes down to ensuring there is a scalable ecommerce platform in place that communicates with store POS, policies that put customers first, support for remote employees, and buy in on digital first from the top down.
Businesses that are the most successful get the most out of digital technology. Capturing data in real time can empower a business to adapt and respond to ever-changing conditions.
+ What is a digital transformation consulting?
Digital transformation consulting is a service experts provide to help gain business value in technology. An expert will analyze an organization's resources and ability to scale to deliver a successful digital transformation plan or program. Digital transformation consultants provide recommendations for how a company can stay competitive in the digital arena while integrating robust tools to achieve success.
+ What is a digital transformation strategy?
A digital transformation strategy is a way of incorporating digital technology throughout a company to achieve greater levels of success and efficiency. It is critical to maintaining rapid innovation in today's ever-changing business landscape.
Digitizing a company’s culture and systems will help a business stay relevant and stand out. This transformation helps to align strategy with delivery to improve productivity, lower risk, and enable greater agility.