CPG Marketing
Practical and pragmatic growth & CPG digital marketing strategy to help accelerate your business.
Overview
Driving Growth for Consumer Packaged Goods Brands.
Consumer packaged goods brands deal with constant pressure, including tight margins or even complex retailer relationships. At Eyeful, we go beyond marketing tactics to become a valuable growth partner for our CPG clients.
Our team has helped brands such as Mezzetta and Partake find new ways to scale revenue across channels, as we connect driven insight with practical action that gets results.
WHAT WE DO
Our approach combines data and real-world experience to uncover what actually drives growth for your brand. As a CPG digital marketing agency, we look closely at your business, products, and competitive landscape to pinpoint opportunities that move the needle. We collaborate with your team to connect insight with action, building marketing programs that achieve meaningful impact.
CPG Digital Marketing Agency
We deliver clear, actionable roadmaps designed to improve ROI (Return on Investment) across all channels. Our team digs into your digital presence and competitive landscape to identify where your brand can capture market share and own the digital shelf. Pairing analytics with deep category expertise, we build strategies that help CPG brands outpace category growth, from retail media and SEO to paid search and social. Every step is built on collaboration, giving you a full funnel retail media strategy that guides shoppers from product discovery to cart.
Our CPG Marketing Services
We build strategies that connect every part of your marketing ecosystem, from retail media to DTC (Direct-to-Consumer) growth to omnichannel advertising. As a retail and CPG marketing agency, we tailor each plan to fit your brand’s audience and goals.
Our Services Include:
CPG Go-to-Market Strategy
Omnichannel Campaign Planning
Digital Shelf & Competitor Analysis
DTC & Retail Channel Strategy
Marketing Channel Performance Audits
Retail Media Network Deep Dives
DTC & Retailer Analytics
Paid Search & Social Integration
Explore how our retail media and digital strategy expertise can uncover new growth opportunities for your brand.
CPG Marketing Services
Omnichannel Performance Audit
We take an in-depth look at your entire digital presence. This includes your DTC site and retail media networks. Our team reviews performance on platforms like Amazon, Walmart, and Instacart to uncover what’s working and where to improve. You’ll receive a clear plan that prioritizes the best opportunities to grow.
Retail Media Opportunity Analysis
Our team provides an unbiased look at your current retail media strategy. We review campaigns across networks such as Amazon, Instacart, and Walmart Connect to find areas where spend can work harder. You’ll walk away with a roadmap that highlights how to increase efficiencies, upsell and drive higher basket values, and deliver incremental sales lifts.
Retail Media Network Management
Our retail media agency helps brands reach shoppers across platforms including Instacart, Walmart, Target, Amazon, and other networks. We partner with your retail or CPG brand to help you achieve your goals on marketplaces via sponsored ads and other strategies.
Trusted by leading midmarket companies
How We Work
As a CPG marketing agency, we collaborate closely with your team to identify what’s most vital for growth. Our process is practical and transparent, as we focus on learning your business and putting strategies into action that drive measurable results.
01
Discover
We begin by asking questions and listening to your team. You know your business best, and we start by understanding what makes your brand different.
02
Analyze
Next, we examine your data, channels, and competition to find the most significant opportunities for improvement. We use these insights to outline a clear path to increasing visibility and market share.
03
Plan
Our team builds a set of focused recommendations designed to create a lasting impact. We explain every finding and decision so you can see exactly why each step is essential. We also ensure that your team makes better use of first-party data to improve targeting, measurement, and overall marketing performance.
04
Execute
Once your strategy is approved, we work alongside your team to bring it to life. Our consultants operate as an extension of your in-house team, staying hands-on to ensure results are achieved and momentum continues.
Testimonials
Testimonials
Our strategy team brings an average of 15 years of digital experience, with some members bringing as many as 24 years.
Browse services
Explore services that complement our CPG Digital Marketing work.
Let’s Chat about Growing your Business
Frequently asked question about CPG DIGITAL MARKETING Agencies
+ What does a CPG marketing agency like Eyeful do?
A CPG marketing agency helps consumer packaged goods brands grow through data-driven strategy, retail media optimization, and omnichannel campaigns. Eyeful goes beyond running ads — we uncover what drives growth, improve ROI across retail and DTC channels, and create actionable roadmaps that help CPG brands strengthen visibility and scale revenue.
+ How does Eyeful’s approach to CPG marketing differ from other digital agencies?
Most agencies focus on tactics; Eyeful focuses on performance clarity. We analyze your category, digital shelf, and audience data to pinpoint where your spend can work harder. Then we collaborate with your team to connect insights to execution — delivering measurable results across retail media, SEO, paid search, and paid social.
+ Can Eyeful help my CPG brand grow across both retail and DTC channels?
Yes. Eyeful specializes in building omnichannel growth strategies that connect DTC and retail. We help brands optimize listings and campaigns on Amazon, Walmart, and Instacart, while improving performance on your own site through SEO, paid media, and conversion-focused analytics. The result is a unified path from product discovery to purchase — wherever your customer shops.
+ What types of CPG brands does Eyeful work with?
We partner with a wide range of CPG brands — from established household names to emerging challenger brands. Our experience includes food, beverage, wellness, and specialty product categories. Brands like Mezzetta and Partake Foods trust Eyeful to serve as an extension of their marketing teams, providing the data insight and digital execution needed to outperform their category.
+ How do I know if Eyeful is the right CPG marketing partner for my brand?
If your team is looking for a partner that combines analytics, strategy, and hands-on execution — not just another agency — Eyeful is a strong fit. We start by auditing your digital presence, identifying untapped opportunities, and aligning on clear goals. From there, we create an integrated plan to help your brand capture market share and drive measurable growth.