CPG Marketplace Ads Management Case Study

Eyeful Media manages a Retail Shopper Marketing Marketplace campaign that has increased sales and outperformed industry ROAS benchmarks by 35%.

Industry: Consumer Packaged Goods (CPG)

Marketing channels: Amazon, Instacart, Walmart & other Marketplaces

About our Client

Our client is a consumer product goods company with an unwavering commitment to quality led by the same family for four generations. Their goal was to reach new customers through paid advertising but did not have paid media experience before partnering with Eyeful.

Our Approach

During the first three months of our campaign, we implemented a marketplace ads strategy that engaged new users on shopper marketing advertising platforms like Amazon, Instacart, Walmart, and others. Through our collaborative relationship with the Client team, we increased online sales, reduced costs, and delivered a ROAS that outperformed industry benchmarks by 35%.

Results

- Exceeded expectations by selling over 160K units since launch 

- Delivered ROAS that outperforms industry benchmarks by 35% 

- Lowered cost-per-unit every month since launching the campaign 

 

Let’s Chat

Examples of deliverables in this Marketplace Ads Management program:

  • Marketplace Ads strategy 

  • Product line platform testing 

  • Performance-based budgeting

  • Keyword research 

  • Competitor research

  • Consumer acquisition cost analysis 

  • Consumer lifetime value analysis 

  • Cost-per-click optimizations 

  • Cost-per-conversion optimizations 

  • CTAs and messaging 

  • Ad creation, placement, and management 

  • Meetings and client support 

  • Monthly reporting 

Digital Marketing, B2C, MarketplacesAntonella P.