Our team helps make the complex a bit easier, and ensures you have the data you need to manage your business.
Whether you’re looking for a one-time analysis, set up of a platform like Funnel, or want to leverage our instance for your reporting needs, our team can help.
Analysis paralysis is real. We help cut through the data to help measure the data and KPIs that make a meaningful impact on your business and its growth. From basics like conversion rates and dollars per site visitor, to lifetime value and NPS scores, we’ll partner with your team to ensure your data is accurate and available in the format you need.
Our team is well versed in marketing measurement. We leverage data from ad platforms (Google Ads, Meta, LinkedIn, and more), web analytics platforms (Google Analytics / GA4), and CRMs (Hubspot, Salesforce, Zoho) and use Extract, Transform, Load (ETL) techniques to combine, normalize, and report on data using Funnel, Looker Data Studio and a variety of other platforms. We frequently assist with web analytics audits and ensure that data from platforms like Salesforce or Hubspot are passing information to marketing channels. In addition, we often assist with capturing call center data to provide a more holistic view into ROI / ROAS.
Beyond the foundation, we can assist with usability testing, customer insights and media mix modeling.
Website Analytics
Our team can help with web analytics setup, audits, and analysis/interpretation. Let us help ensure you’re getting the most out of Google Analytics, Shopify, Glew or your other chosen platform.
Marketing Dashboards
Do you wish that you could just focus on the most important metrics and not get bogged down in endless reports? Let us create a custom dashboard for you and your team.
Usability & A/B Testing
Are the changes you’re making on your website making an impact? Eyeful can help execute structured tests in a/b testing platforms, and run usability tests quickly & inexpensively.
Tag Manager
Do you need help implementing Google Tag Manager or auditing your pixel setup? Make sure you’re passing the right data so you that you can make the right decisions.
Media Mix Modeling
We offer media mix modeling for larger and more advanced companies using a variety of platforms.
Customer Insights
Are you putting something new out into the market? Or do you want customer feedback on your existing website or products? We can help with everything from online feedback to usage & attitude studies.
“Their ability to provide transparent and clear direction gave us confidence in their direction. Along with a strong ROI!”
— Jason Needleman, CEO at Peacock Alley
Services: Paid Search, Paid Social, Digital Strategy, Business Strategy, Digital Transformation
“We came into this project needing data to back up our decisions. We were able to take the data we received and organize it into more bite-size tasks based on quick wins and priority.”
— Crystal French, Director of Marketing at Everything Kitchens
Services: Digital strategy, Analytics
Digital analytics provides the data needed to drive strategic decisions. It enables businesses to make informed decisions based on insights and trends while giving a big-picture view of the health of a business.
This data-driven approach will produce better results because you will be better able to understand user behavior, determine the effectiveness of your marketing channels, and evaluate your competition.
Digital return on investment (ROI) compares the amount of money spent on marketing efforts against the profit directly resulting from those activities. The most basic ROI calculation is Net Profit divided by Total Cost multiplied by 100. However, for the calculation's result to mean anything substantial, you must establish measurable goals and objectives.
Key performance indicators–or KPIs–are the metrics a business tracks to determine the effectiveness of marketing activities. These indicators measure your business's progress toward a specific goal or objective. There are several different KPI examples, including Customer Acquisition Cost, Lifetime Value of a Customer, Return on Investment, Return on Ad Spend, Marketing Qualified Leads, Sales Qualified Leads, Conversion Rate, Website Visitors, and Customer Retention.
Return on Ad Spend (ROAS) is a key performance indicator (KPI) used to determine the success of advertising campaigns. This metric measures the revenue generated compared to every dollar spent on an ad campaign. Typically, ROAS is reported as a ratio. A good ROAS to aim for is 4:1, which would mean $4 in revenue for every $1 spent on an advertising initiative, however, ROAS targets vary greatly based on margin rates, lifetime value and other important business metrics.
Our analytics leaders bring in-house and agency experience, and have addressed everything from tagging issues to complex media mix modeling for major investments.
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