Paid Search Management (SEM)
Our team features highly experienced paid search managers that act as an extension of your team. We help companies solve complex problems to maximize their profit or other performance targets.
Overview
Like having an in-house PPC management team. But better.
Our approach to managing SEM / paid search compares more closely to having an in-house digital marketing team, as opposed to a typical overburdened advertising agency.
Eyeful’s marketers work on just a few paid search accounts so that they can truly get to know your business, and we provide direct access to our marketers rather than using account managers. We’re a Google Ads (formerly Adwords) partner with experience leading pay-per-click (PPC), Shopping, YouTube & Display budgets up to $70 million per year.
Our team is well-versed in leveraging modern SEM management functionality such as Performance Max (Pmax). We find the best blend of manual and automated bid strategies to help achieve your top and bottom-line goals.
why choose eyeful
innovative
Receive the latest thinking from passionate search marketing experts.
Accessible
Communicate directly with your SEM manager, not an account manger.
Transparent
You’ll have access to all of your accounts and data. Always.
Services
Google Ads Management
We primarily manage B2B and B2C accounts with budgets from $250,000 per year to $8,000,000 or more, but have experience leading accounts up to $70M a year.
Google Shopping Management
Our team is well versed in feed optimization, query fencing and other techniques designed to maximize your return from Google Shopping.
Bing Ads Management
We believe in testing Bing Ads & Shopping for our clients. Why ignore part of the market? Sometimes Bing produces higher ROI on an incremental basis.
Landing Page Optimization
When we run paid media campaigns, we also focus on ensuring your landing pages are working hard - whether part of your ecommerce site or standalone pages for lead generation.
Audits & Oversight
If you already have a digital marketing agency in place, or want to manage your program in house, we also offer audits or can help manage your existing agency
Marketplaces
In addition to managing traditional paid search, we also manage PPC on platforms such as Amazon, Pinterest, Outbrain, Taboola, Instacart and others.
WHAT WE DO
We always begin with an audit and analysis of what’s working, not only within your current program but also for your business as a whole. From there, we will identify any quick wins to implement while developing a plan to implement larger changes or those that require more planning.
Our marketers are well-versed in media mix analysis, forecasting, and modeling to help ensure your profitability goals are met or exceeded.
Eyeful Media is a paid search marketing agency. We provide SEM and PPC services for B2B and B2C clients. SEM is a digital marketing acronym for search engine marketing. PPC stands for pay-per-click services.
Our team of paid search consultants is experienced and dedicated. We align with client goals to become an extension of your internal team.
The paid search campaigns our teams manage help increase website traffic, improve leads, and maximize ROI. Areas of focus for our team are listed below.
Paid Search Agency Services
Remarketing Campaigns
Campaign Management Setup
PPC Audit Services
Bing and Google Search Ads
Display Ads
Google Shopping Ads
Local Services Ads
Landing Page Optimization
Performance Monitoring
Keyword Research
Data-Driven Approach
Project Management Support
Team Meetings
Transparency & Reporting
PPC Coaching & Best Practices
Paid Search Management S.M.A.R.T. Goals
Our paid search campaigns feature PPC S.M.A.R.T. Goals that help navigate our journey to success. Examples of these Specific, Measurable, Achievable, Relevant, and Timely PPC Goals are below.
S: Specific - Goals could include improving clicks, CPC, or increasing paid conversions by a certain percentage.
M: Measurable - Monthly reports help measure paid search progress and quantify goals regarding paid traffic trends and conversions.
A: Achievable - We focus on achievable goals and work to identify conversion-related keywords that help drive paid search revenue.
R: Relevant - Our PPC campaigns drive relevant paid advertising traffic to your website that takes a desired action when they arrive.
T: Timely - Our PPC services establish benchmark points and include deliverable dates for PPC strategies and updates.
A few of our digital marketing clients
How We Work
Eyeful is a data-driven company, preferring to begin by gathering and reviewing both objective and subjective information. From there, we review competitive data, formulate a plan, implement, measure, and optimize your Ads campaigns to ensure we’re constantly raising the bar on performance.
Paid Search management Process
01
Listen
We begin by asking questions in a kickoff meeting and listening to your team in order to learn about your business, objectives and what you’ve tried before.
02
Strategize
We audit your Google, Bing and Analytics accounts to identify the best paid search campaign & budget strategies to hit your goals.
03
Execute
With your approval, we begin to implement changes in a thoughtful way, rolling out the changes most likely to have a positive impact first.
04
Refine
We measure and analyze performance & results, adjusting or expanding based on findings. We then implement a series of tests to keep scaling and optimizing your program.
Some of Our Favorite Marketing Partners
Testimonials
Testimonials
Frequently asked questions about Paid search
+ How do you balance automation and human expertise in paid media?
Striking a balance between letting machines do the repetitive work and humans providing oversight and strategy. We will never let your campaigns “run on autopilot” or completely give optimization control to platforms. We test and explore the newest developments in AI and machine learning when it is a strong fit for your business, but rely on our team of experienced marketers to manage strategy, campaigns and applications.
+ Does your team make the creative assets?
No, but we have partner vendors we can recommend, and we can provide guidance to your internal team.
+ How do you generate paid search reporting?
As a standard, we use Funnel marketing intelligence for reporting dashboards, but can also integrate with other reporting and attribution tools such as Triple Whale, Google Analytics, etc.
+ How does paid search work collaboratively with SEO?
Paid search drives more immediate results while SEO focuses on building rankings over time. Together, the practices help you dominate the SERP. Our teams work together to ensure strategies are cohesive, content can be used cross-functionally, and data sharing allows us to test and scale to find opportunities for your business.
+ Do you manage feed optimization for paid shopping campaigns?
Yes, we ensure feeds are up to date and optimized. We also work with feed vendors like Feedonomics and Data Feed Watch for more complex automations.
+ Do you develop landing pages for paid content?
Paid content landing pages are a popular practice with B2B and lead generation efforts. While this is typically not included in a standard paid media scope, we can provide page guidance or add on page development.
Our paid marketing team brings the best of both worlds - experience from managing large in-house programs like Crate & Barrel, Grainger and JCPenney to time with agencies such as Sidecar and Seer.
Other services
Explore complementary services to round out your digital marketing efforts.
Let’s Chat about Growing Your Business
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