Business Strategy and Positioning

Any business strategy developed today should be informed by digital. We combine the best of both worlds - great strategy with deep digital accumen.

Overview

All business is digital.

We’re digital natives who understand how to bridge business strategy with digital insights. From go-to-market strategy and white space analysis, to identifying the best way to sell into a new segment, we’re here to help you achieve your targets.

What We Do

Services

How We Work

Results

Our Team

WHAT WE DO

Our team of strategists starts by listening to you & your team, then digs into first and third-party data, as well as competitive insights, to understand where the opportunities lie for your business.

Services

Go-To-Market

Break into digital marketing, or use digital strategies to approach a new business segment.

White Space Analysis

Find gaps in the market, especially in merchandising assortment

Organization Design

Align your internal team to its strengths and identify opportunities where new hires can make a difference.

Let’s Chat

Trusted by Leading Mid Market Businesses

How We Work

Our strategy team partners with your CEO, CMO or other internal stakeholders to understand your objectives. We leverage various team members to develop a digital go-to-market strategy for your business, new product line, or can also assist with messaging refinement, expert interviews, or digital org design. Our team has deep experience across a number of industries - reach out for more details.

01

Listen

We begin by listening to your team in order to learn about your business, pain points, goals and what you’ve tried before.

02

Evaluate

We dig into all of the data that is provided to us, as well as the competitive landscape. From there we begin to distill findings into meaningful insights.

03

Refine

We create a custom deliverable based on your specific project. Our documents include specific observations and examples, and are appropriate for the C-suite and others in the organization.

04

Implement

If you need assistance with the implementation of any of our findings, our team is here to help.

Testimonials

Thomas - Office Ally

“I've loved working with my Eyeful team. Knowledgeable, experienced, and all around good people. It's truly fun to work with them, and they deliver fantastic results. I could not be happier!”
Thomas G., CMO - Office Ally

SERVICES: Paid Search, SEO, AEO, Strategy, Social Media

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Peacock Alley - Jason

“Their ability to provide transparent and clear direction gave us confidence in their direction. Along with a strong ROI!”

— Jason Needleman, CEO at Peacock Alley

Services: Paid Search, Paid Social, Digital Strategy, Business Strategy, Digital Transformation

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Alison - Galco

“They really listen to the client to make sure they are delivering what is expected and more.”

-Alison S. CEO

Services: Paid Search & Shopping Management

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Andy, SocialChorus

“Excellent work - absolutely love the insights into the problems and outcomes we should focus on for this audience. I also appreciate the broader analysis of our current digital marketing and existing gaps/opportunities.”

— Andy Nester, CMO at Social Chorus

Services: Digital strategy, Business strategy

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Cody, Neighborly

“Their thoroughness helps provide a solid recommendation for future structure and growth along with key immediate actions to make a difference.”

— Cody, Neighborly

Services: Digital strategy

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Kidkraft, Heather

“They're very committed to our success, which makes them stand out among other companies.”

— Heather, former Director of eCommerce at KidKraft

Services: Paid search & shopping management, Digital marketing strategy, Digital transformation strategy

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Meet the Team

Our strategy team brings an average of 15 years of digital experience, with some members bringing as many as 24 years.

Featured

Antonella Pisani

CEO

Antonella brings more than 24 years of digital experience with a focus on ecommerce leadership and digital marketing.

Prior to starting Eyeful, she held VP and SVP roles at companies including Proflowers, Guitar Center, JCPenney, and Fossil.

Antonella is an avid traveler and photographer, with a particular passion for visiting places off the beaten path including Antarctica, Easter Island, Bhutan and the Arctic. She is fluent in Spanish, Portuguese and knows enough French & Italian to get by with locals.

Antonella is based in Dallas, TX and is a member of The North Texas Food Bank Advisory Council, and a member of the Dwell with Dignity Board of Directors. She is also the founder of Provision Promise.

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Brian Free

Senior Vice President, Managing Director

Brian has been in digital since 2007, with a heavy focus in search engine optimization and affiliate marketing. Prior to joining Eyeful, Brian served as Director, SEO for Lulus.com. He has worked in both agency and in-house environments and is based in Moorpark, CA.

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Nick Bomersbach

COO & Key Accounts Lead

Nick brings over 21 years of experience in digital marketing, e-commerce, and P&L leadership from companies including JCPenney, Sheplers Western Wear, Fossil, and BootBarn.

He was most recently charged with looking after a marketing budget of close to $1B, including channel responsibility, media-mix modeling, and budget allocation.

Nick began his career at Arthur Anderson and uses a financial mindset in everything he approaches.

Nick is based in Dallas, TX.

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Tim Daloisio

Chief Strategy Officer

Tim leads our Strategy practice at Eyeful and directs the back of the house operations, including Human Resources, Data & Analytics, and Project Management. He has been in digital marketing for 25+ years with client side (Gateway Computers) publisher & media side (CBS Interactive), and agency side experience.

“Working in an environment where you are constantly presented with new challenges and creating novel and unique solutions makes each day a new adventure.”

Based in Southborough, MA

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Ryne Higgins

Consultant - Digital Strategy

Ryne has been working in digital since 2014. Prior to moving into consulting, he led performance marketing, served as GM for Peacock Alley’s eCommerce business, and held digital strategy roles with Buzzshift & Sojern. Ryne is based in Dallas, TX.

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Jake Richard

Consultant - Strategy & Analytics

Jake brings 12 years of analytics experience from companies such as Nike, Amazon, Zulily, and American Airlines. His focus has ranged from site optimization to brand strategy and consumer insights. Jake is part of the strategy team and leads our analytics practice.

Jake is based in Seattle, WA.

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Kevin Rooney

Consultant - Merchandising & Product Development

Kevin brings more than 20 years of experience as a general merchandising manager (GMM), VP merchandising, and VP of product development from companies including Target, JCPenney, FTD, and HSN. Kevin is based in Virginia Beach, VA.

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