B2C & DTC

CEO

Antonella brings more than 24 years of digital experience with a focus on ecommerce leadership and digital marketing.

Prior to starting Eyeful, she held VP and SVP roles at companies including Proflowers, Guitar Center, JCPenney, and Fossil.

Antonella is an avid traveler and photographer, with a particular passion for visiting places off the beaten path including Antarctica, Easter Island, Bhutan and the Arctic. She is fluent in Spanish, Portuguese and knows enough French & Italian to get by with locals.

Antonella is based in Dallas, TX and is a member of The North Texas Food Bank Advisory Council, and a member of the Dwell with Dignity Board of Directors. She is also the founder of Provision Promise.

Linkedin

Senior Vice President, Managing Director

Brian has been in digital since 2007, with a heavy focus in search engine optimization and affiliate marketing. Prior to joining Eyeful, Brian served as Director, SEO for Lulus.com. He has worked in both agency and in-house environments and is based in Moorpark, CA.

COO & Key Accounts Lead

Nick brings over 21 years of experience in digital marketing, e-commerce, and P&L leadership from companies including JCPenney, Sheplers Western Wear, Fossil, and BootBarn.

He was most recently charged with looking after a marketing budget of close to $1B, including channel responsibility, media-mix modeling, and budget allocation.

Nick began his career at Arthur Anderson and uses a financial mindset in everything he approaches.

Nick is based in Dallas, TX.

Chief Strategy Officer

Tim leads our Strategy practice at Eyeful and directs the back of the house operations, including Human Resources, Data & Analytics, and Project Management. He has been in digital marketing for 25+ years with client side (Gateway Computers) publisher & media side (CBS Interactive), and agency side experience.

“Working in an environment where you are constantly presented with new challenges and creating novel and unique solutions makes each day a new adventure.”

Based in Southborough, MA

Senior Director, Organic Search Strategy

Brendan brings 15 years of digital marketing experience from both agency and in-house environments. Prior to joining Eyeful, Brendan served as SEO Director for KunoCreative.com where he worked closely with companies using Hubspot. He is based in Cleveland, OH and is the author of the book “Cleveland Is King” which made the New York Times Best-Sellers list.

Brendan is based in Ohio.

Director, Paid Media

Amy has been working in digital marketing since 2016, primarily in paid search and paid social. With positions at both creative agencies and MarTech startups, Amy brings industry knowledge ranging from automotive to environmental, retail and healthcare.

Amy is based in Scottsdale, AZ

Director, Paid Media

Tim joined Eyeful Media in August 2023 as Associate Director, Paid Media. He brings 10 years of agency side experience from firms including The Variable, MullenLowe and Search Optics. He most recently served as Associate Media Director, Search & Data Integration at The Variable.

Tim is based in NY.

Senior Manager, Paid Media

Jordan brings more than 10 years of marketing experience, with a focus on digital marketing management. Before joining Eyeful, he led the paid search department at SEO Werkz and helped over 300 different clients achieve their PPC goals. While not at his desk, he can be found hiking with his beautiful wife & 2 dogs, playing the trumpet, or exploring the NFT space. Jordan holds a BS in Marketing from Brigham Young University and is based in Salt Lake City, Utah.

Senior Manager, Paid Search

Tyler brings 6 years of award-winning Paid Search & eCommerce experience from the agency side, focusing primarily on the Beauty & CPG vertical. Along the way, Tyler has been a key contributor across both Search & Retail channels for brands such as Colgate, Dr. Dennis Gross, Jane Iredale, EltaMD, PCA Skin, Manitoba Harvest, Stuffed Puffs & the entire Bausch + Lomb eye care brand portfolio. When off-the-clock, Tyler enjoys watching sports (Go Jets & Yankees!) & playing with his 2 cats.

Tyler is based in Long Island, NY

Sr. Manager, Paid Media

Matthijs has 6.5 years of agency experience and 2 years of eCommerce experience as a digital marketer. He has worked for various clients in the past; amongst them are clients like Domino’s Pizza, Leiden University, Take-Two Interactive and IDEXX Laboratories.

He is very passionate about the continuous technological advancements in digital marketing and really enjoys playing football (soccer), gaming, and trying out restaurants in New York

Consultant - Paid Media

Simona brings over 5 years of experience in digital marketing, specializing in paid media strategy and campaign management. She has managed performance marketing efforts across a range of verticals, including e-commerce, retail, and energy. She is passionate about building data-driven strategies that maximize efficiency and drive meaningful business outcomes.

Outside of work, Simona enjoys practicing yoga, experimenting with new recipes in the kitchen, and taking walks with her husband and dog through the art and design districts.

Consultant - Digital Strategy

Ryne has been working in digital since 2014. Prior to moving into consulting, he led performance marketing, served as GM for Peacock Alley’s eCommerce business, and held digital strategy roles with Buzzshift & Sojern. Ryne is based in Dallas, TX.

Consultant - Strategy & Analytics

Jake brings 12 years of analytics experience from companies such as Nike, Amazon, Zulily, and American Airlines. His focus has ranged from site optimization to brand strategy and consumer insights. Jake is part of the strategy team and leads our analytics practice.

Jake is based in Seattle, WA.