Let our marketing experts put fresh eyes on your digital marketing to uncover issues & opportunities. Whether you have an in-house team, another agency, or are doing diligence work - our team can help identify and prioritize opportunities.
Unlike most digital marketing agencies, we use only senior-level talent to conduct our marketing audits. Our digital marketing professionals bring an average of 13 years of experience, from leading in-house roles and agencies. Companies in our backgrounds include Crate & Barrel, Lulu’s, JCPenney, Sidecar Interactive & Seer.
Our approach begins and ends with the data, and is highly detailed. We don’t provide free marketing audits for a reason - they tend to be surface level, and that simply isn’t us. Our typical audits include reviewing your web analytics, digital marketing channels, competitive intelligence and 3rd party data sources.
Marketing Audits
We explore all marketing channels to return with a prioritized list of opportunities across digital channels.
SEO Audits
Deep dives into SEO technical, content and linking aspects to highlight issues & opportunities.
Paid Media Audits
Reviews of your paid search and Google & Bing shopping accounts, or Social Media.
Audits
Audits help uncover ranking and traffic limitations. We can help discover issues related to content, linking, and site architecture with our full site audit.
Site Migrations
Redesigns, platform migrations, or url moves can be detrimental to organic rankings and traffic if not done correctly. Our team will help you through the process to ensure a smooth transition.
SEO Split Testing
Learn on the fly with our split testing capabilities. We can test different site elements across a set of pages to determine if language, tone, length, or word usage positively impacts rankings and traffic.
“They really listen to the client to make sure they are delivering what is expected and more.”
-Alison S. CEO
Services: Paid Search & Shopping Management
“I love our Eyeful team! Amy, Natasha, and Tim are all fantastic and bring so much knowledge to the table. It's a joy to work with them, and we've been seeing some positive growth and results.”
-Isaidys D., Demand Marketing Mgr
Services: Paid Search, SEO, Digital Strategy, Business Strategy
“Their ability to provide transparent and clear direction gave us confidence in their direction. Along with a strong ROI!”
— Jason Needleman, CEO at Peacock Alley
Services: Paid Search, Paid Social, Digital Strategy, Business Strategy, Digital Transformation
“The team has opened our eyes to so many ways we can grow our online business, it's incredible!”
— Alysa, Ylang 23 & Wildlike
Services: Paid search & shopping, Digital strategy
“Excellent work - absolutely love the insights into the problems and outcomes we should focus on for this audience. I also appreciate the broader analysis of our current digital marketing and existing gaps/opportunities.”
— Andy Nester, CMO at Social Chorus
Services: Digital strategy, Business strategy
“Their thoroughness helps provide a solid recommendation for future structure and growth along with key immediate actions to make a difference.”
— Cody, Neighborly
Services: Digital strategy
“We came into this project needing data to back up our decisions. We were able to take the data we received and organize it into more bite-size tasks based on quick wins and priority.”
— Crystal French, Director of Marketing at Everything Kitchens
Services: Digital strategy, Analytics
“With the help of Eyeful Media, the success of the project was reflected in the launch of the larger migration process. The team's communication and workflow were seamless and provided project updates regularly. “
— Kristin Atwell, Owner Atwell Designs
Services: Digital strategy, Shopify Plus consulting
“They're very committed to our success, which makes them stand out among other companies.”
— Heather, former Director of eCommerce at KidKraft
Services: Paid search & shopping management, Digital marketing strategy, Digital transformation strategy
How We Work
Eyeful is a data-driven agency, preferring to begin by gathering and reviewing both objective and subjective information. From there, we review competitive data and prioritize our findings to ensure your team tackles the most meaningful items first.
We begin by listening to your team in order to learn about your business, objectives and what you’ve tried before.
We audit existing campaigns and competitors to identify the best campaign strategies and tactics.
With your approval, we begin to implement changes in a planful way, rolling out the changes most likely to have a positive impact.
We measure and analyze results, adjusting or expanding based on findings. We then implement a series of tests to keep growing and ensuring we find the best recipe for success.
The team implemented foundational SEO strategies and created a content strategy. With no prior SEO work done to the site, it experienced significant growth over the last year.
Increase in organic traffic
Increase in rankable organic keywords
“Eyeful has been the ultimate partner in optimizing our organic search to drive real value to our business. The impact is meaningful to our success.”
Our digital marketing team brings an average of 12 years of experience from leading companies and agencies.
A digital marketing audit is a customized set of reports that evaluates the performance of a comprehensive digital marketing program.
An audit will assess strategies and performance of paid search, SEO, paid social media campaigns, website performance, and potentially other digital marketing channels. The goal is to identify what is working and what is not while providing actionable steps for optimization and improvement.
An SEO audit reviews and identifies organic website performance while highlighting actionable steps for improvement and growth. This audit will review technical areas of a website related to how the website is crawled, on-page SEO elements, and content.
An SEO audit reviews how a website is crawled and indexed by search engines like Google while evaluating internal and external linking. The SEO audit will also report on KPIs that are critical for organic success in the future while helping to establish measurable benchmarks.
A paid media audit evaluates your digital advertising campaigns to highlight what is working and what areas need to be improved. Along with identifying critical areas of underperforming campaigns, a paid media audit will also include actionable strategies for growth.
An audit's focus areas could include advertising campaign structure, targeting practices, bidding strategies, conversion tracking, ad copy and imagery, and more to improve ROI (return on investment).
An analytics audit thoroughly reviews the capture and integration of data related to marketing activities to inform decision-making in the future better.
Data-driven strategies are at the core of every successful marketing campaign. These audits ensure that reporting best practices are in place and that the data you rely on is clean and accurate.
Explore complementary services to round out your digital marketing efforts.
