Driving Awareness & Sales for a Specialty Food Brand During Peak Seasonal Demand

Premium homepage placement turned seasonal attention into sustained sales momentum.

Client: Specialty Food Brand

Channel: Major U.S. Grocery Retail Media Network

Industry: CPG

Services: Retail Media Networks

Premium retail media placements, when activated during high-intent seasonal moments, can drive more than short-term visibility—they can accelerate conversion and create lasting sales impact.

For this specialty food brand, a strategically timed homepage feature proved effective in introducing products to new shoppers while sustaining performance beyond initial exposure.

The Challenge

A specialty food brand needed to drive incremental awareness and sales for a key product line during a peak seasonal moment—one of the most competitive periods in digital grocery retail.

Operating within a crowded ecommerce environment, the brand faced two primary challenges:

  • Breaking through heightened category competition during a high-traffic seasonal window

  • Translating large-scale visibility into meaningful Add-to-Cart and purchase behavior, while efficiently reaching new-to-brand shoppers

Success required not just awareness, but sustained conversion momentum beyond the initial day of exposure.

The Strategy

Eyeful Media deployed a high-impact homepage feature across a leading grocery retailer’s digital platform to maximize mass-reach visibility at a moment of elevated shopping intent.

The strategy focused on using premium placement to:

  • Drive immediate, large-scale awareness

  • Accelerate Add-to-Cart behavior during peak consideration moments

  • Sustain purchase activity in the days following exposure

By leveraging the retailer’s homepage as both a discovery and conversion driver, the campaign bridged brand visibility and performance outcomes within a single activation.

Effects of Walmart Connect Homepage Placement

Add to cart and purchase lift continued in the days post initial homepage placement.

The Results

The homepage feature delivered strong performance across both brand and commerce KPIs:

  • $196,000+ in attributed sales

  • 4.4x return on ad spend (ROAS)

  • 36% of attributed revenue from new-to-brand shoppers

  • 5M+ impressions, delivering broad category reach

  • 0.48% Add-to-Cart rate

  • 0.12% click-through rate (CTR)

Importantly, the campaign generated a clear post-exposure conversion lift, with Add-to-Cart and purchase activity remaining elevated beyond the day of activation.

Learn more about how Eyeful Media, a CPG marketing agency, drives performance for CPG brands across retail media networks.

Interested in digging deeper? Contact us to schedule a 30 minute retail media network strategy session.

B2C, Marketplaces, Digital Marketing, CPGThe Eyeful Media Teampaid media, cpg, marketplaces, retail media networks, walmart, b2c