Driving Revenue Growth for a Farm Supply Retailer Despite 22% Reduced Budget

Farm Supply Retailer Paid Search and Shopping Case Study

Guiding Automated Feed Management with Campaign Strategy & Structure

Client: Farm Supply Retailer

Industry: Retail, eCommerce

Services: Paid Search, Paid Shopping

When a 22% reduction hit a farm supply retailer’s media spend, they still needed to meet a goal of 3% year-over-year revenue growth. At Eyeful, we developed an advertising optimization strategy that prioritized top-performing SKUs (Stock Keeping Units) and cut waste without missing sales opportunities. Through automation and close collaboration, the team delivered actual results with fewer resources. 

The Challenge

This modern general store manages an extensive product catalog that changes with the seasons. With a 22% cut to their advertising budget, continuing to advertise the full catalog wasn’t an option. A traditional approach meant spending across all SKUs, regardless of whether they were actually driving sales. That risked wasting money on items that wouldn’t move. At the same time, leadership expected year-over-year growth. To meet that goal, they needed a way to focus on what was working and make every dollar count. 

The Solution

Eyeful focused on the budget where it was most important: SKUs that were already selling or tied to active promotions. This meant that the retailer wasn’t spending across its entire catalog but instead leaning into products that had momentum. 

To make this work at scale, Eyeful designed an automated system. Any SKU with just one sale would enter active promotion for the next 30 days. That way, the strategy was responsive to real-time trends without manual updates.

Eyeful's Automated Shopping & Search Strategy

Eyeful’s automated shopping & search strategy lead to increased ROAS efficiency despite smaller budgets

The structure was clear and easy to approve, providing strong coverage across categories while automatically adjusting to seasonal shifts. Most importantly, it let the team stay focused on results rather than constant ad tweaks.

Key Findings

The retail catalog automation strategy made a decisive impact. Only advertising SKUs that were generating sales ensured that the modern general store avoided spending on items that weren’t driving revenue. The automated system also meant fewer manual updates and less back-and-forth between teams. 

The structure worked across different platforms, like Google Shopping, Bing, social, and more. It could be used for future testing of product titles or descriptions. For senior stakeholders, the value was clear: less waste, better focus, and a better way to handle a vast catalog without extra overhead.

The Results

Even with a 22% cut to the advertising budget, the retailer hit its goal. The SKU-focused system increased revenue growth efficiency by concentrating spend where it was most important. This strategic focus resulted in a 115% increase in ROAS efficiency for the campaign.

The framework was also scalable, so it opened the door for future testing and cross-channel expansion. For brands with extensive catalogs, it’s a simple and effective way to remain responsive without wasting spend.

Interested in applying this framework for your eCommerce business? Reach out to Eyeful’s experts today!