Learn more about Eyeful Media’s paid search, SEO / AI, social media, retail media, shopper marketing, and digital strategy work.
Google Performance Max helped this specialty agricultural and pest control brand grow after a tough start. The brand launched paid ads with no history, no product feed, and no room for non-branded keyword traffic. Eyeful Media first built a short-term keyword strategy. Then, once the data was ready, the team moved into Shopping and Performance Max. That shift drove 37% ROAS growth and lifted total website revenue by 14%.
Read MoreWhen a 22% reduction hit a farm supply retailer’s media spend, they still needed to meet a goal of 3% year-over-year revenue growth. At Eyeful, we developed an advertising optimization strategy that prioritized top-performing SKUs (Stock Keeping Units) and cut waste without missing sales opportunities. Through automation and close collaboration, the team delivered actual results with fewer resources.
Read MoreReverseLogix is a leader in reverse logistics. However, its paid campaigns needed stronger returns, especially from competitive and non-brand audiences. Targeted landing pages crafted with Eyeful’s guidance let ReverseLogix turn more ad clicks into qualified leads. The results were clear: better conversion rates, lower costs per lead, and a more substantial overall return on spend.
Read MoreTo determine if our client's paid brand search advertising was negatively impacting, or "cannibalizing," their organic brand search traffic, and to identify the optimal level of investment for incremental reach, Eyeful analyzed the complex incrementality within the relationship between their paid and organic search strategies.
Read MoreOur client, a well-known retailer in the agricultural sector, was spending heavily on branded PPC campaigns. Most of their budget went to variations of their brand name. This approach generated traffic but at a high cost. It also didn’t tap into the full potential of organic search.
Read MoreBy implementing a performance-based product bucketing strategy, our paid search team increased Return on Ad Spend (ROAS) 28%, improving overall performance for our client.
Read MoreEyeful Media's Paid Search Strategy leads to a 47% increase in Google Ads revenue, with only a 7% increase in ad spend.
Read MoreEyeful Media helps Client scale average weekly spend by 118% and ROAS by 15% through Paid Search and Shopping strategy and management
Read MoreEyeful deploys rapid-fire testing plan across 4 ad platforms to drive in-store sales and 3 ad platforms to generate online sales while testing 7 media mixes across the 7 regions
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