To determine if our client's paid brand search advertising was negatively impacting, or "cannibalizing," their organic brand search traffic, and to identify the optimal level of investment for incremental reach, Eyeful analyzed the complex incrementality within the relationship between their paid and organic search strategies.
Read MoreOur client, a well-known retailer in the agricultural sector, was spending heavily on branded PPC campaigns. Most of their budget went to variations of their brand name. This approach generated traffic but at a high cost. It also didn’t tap into the full potential of organic search.
Read MoreBy implementing a performance-based product bucketing strategy, our paid search team increased Return on Ad Spend (ROAS) 28%, improving overall performance for our client.
Read MoreEyeful Media's Paid Search Strategy leads to a 47% increase in Google Ads revenue, with only a 7% increase in ad spend.
Read MoreEyeful Media helps Client scale average weekly spend by 118% and ROAS by 15% through Paid Search and Shopping strategy and management
Read MoreEyeful deploys rapid-fire testing plan across 4 ad platforms to drive in-store sales and 3 ad platforms to generate online sales while testing 7 media mixes across the 7 regions
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