Driving 113% Conversion Rate Lift with Optimized Landing Pages for ReverseLogix

ReverseLogix is a leader in reverse logistics. However, its paid campaigns needed stronger returns, especially from competitive and non-brand audiences. Targeted landing pages crafted with Eyeful’s guidance let ReverseLogix turn more ad clicks into qualified leads. The results were clear: better conversion rates, lower costs per lead, and a more substantial overall return on spend.

Digital Strategy, B2B, Paid SearchThe Eyeful Media TeamOctober 3, 2025b2b, paid media, landing pages, cro, content

Decoding the Synergy Between Paid and Organic Search for a Healthcare Technology Leader

To determine if our client's paid brand search advertising was negatively impacting, or "cannibalizing," their organic brand search traffic, and to identify the optimal level of investment for incremental reach, Eyeful analyzed the complex incrementality within the relationship between their paid and organic search strategies.

Paid Search, SEO, Digital StrategyThe Eyeful Media TeamJuly 13, 2025b2b, healthcare, saas

Case Study: Value of Standardizing Marketing Data Across Multiple Channels

Our client–a B2B SaaS leader–was struggling to standardize data across multiple channels. They were running siloed campaigns across SEO, SEM, social media, and email. This created several challenges for reporting and strategy.

B2B, Digital Marketing, Digital StrategyThe Eyeful Media TeamJune 5, 2025b2b, saas, analytics, strategy

Case Study: Integrating Paid and Organic Search to Maximize Profitability

Our client, a well-known retailer in the agricultural sector, was spending heavily on branded PPC campaigns. Most of their budget went to variations of their brand name. This approach generated traffic but at a high cost. It also didn’t tap into the full potential of organic search.

B2B, Digital Marketing, Paid Search, SEOThe Eyeful Media TeamNovember 4, 2024b2b, seo, paid media