Learn more about Eyeful Media’s paid search, SEO / AI, social media, retail media, shopper marketing, and digital strategy work.
By strategically shifting investment from branded paid search to non-branded campaigns, our team helped a B2B healthcare client achieve an 8% net increase in new leads. By leveraging a mature SEO program to capture organic traffic, we successfully reduced branded paid search spend from 44% to 2% of the marketing budget, driving a 48% increase in organic form submissions and proving that paid spend can be more efficiently reallocated without sacrificing growth.
Read MoreReverseLogix is a leader in reverse logistics. However, its paid campaigns needed stronger returns, especially from competitive and non-brand audiences. Targeted landing pages crafted with Eyeful’s guidance let ReverseLogix turn more ad clicks into qualified leads. The results were clear: better conversion rates, lower costs per lead, and a more substantial overall return on spend.
Read MoreTo determine if our client's paid brand search advertising was negatively impacting, or "cannibalizing," their organic brand search traffic, and to identify the optimal level of investment for incremental reach, Eyeful analyzed the complex incrementality within the relationship between their paid and organic search strategies.
Read MoreOur client–a B2B SaaS leader–was struggling to standardize data across multiple channels. They were running siloed campaigns across SEO, SEM, social media, and email. This created several challenges for reporting and strategy.
Read MoreOur client, a well-known retailer in the agricultural sector, was spending heavily on branded PPC campaigns. Most of their budget went to variations of their brand name. This approach generated traffic but at a high cost. It also didn’t tap into the full potential of organic search.
Read MoreEyeful Media helps Azuga increase organic sessions by 142% and goal completions by 110% with SEO and Content.
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