Driving 113% Conversion Rate Lift with Optimized Landing Pages for ReverseLogix
ReverseLogix is a leader in reverse logistics. However, its paid campaigns needed stronger returns, especially from competitive and non-brand audiences. Targeted landing pages crafted with Eyeful’s guidance let ReverseLogix turn more ad clicks into qualified leads. The results were clear: better conversion rates, lower costs per lead, and a more substantial overall return on spend.
The Challenge
ReverseLogix wanted to get more value out of paid search and LinkedIn campaigns. Sending traffic to broad product or resource pages wasn’t moving visitors toward action. The cost per qualified lead remained higher than expected. The team needed a direct way to capture interest from people clicking on ads, especially competitor and non-brand traffic.
The challenge was finding the balance: creating quick, focused landing page experiences that encouraged conversions while still reflecting the company’s credibility and expertise.
The Solution
Eyeful worked with the ReverseLogix marketing team to create landing pages designed specifically for paid campaigns. Instead of sending ad traffic to general pages, we created focused experiences such as:
ReverseLogix vs. Loop Returns
Revolutionize Your Returns with ReverseLogix
Streamline Your Returns with ReverseLogix
Each page used simple layouts, direct messaging, and clear lead forms to encourage quick conversions. Behind the scenes, Eyeful’s Paid, SEO, and Content teams ensured every page was both campaign-ready and consistent with the brand. This approach gave ReverseLogix a reliable way to capture interest quicker.
Want to see how Eyeful constructs campaigns that convert? Explore our Paid Search Management (SEM) services.
Key Findings
The new landing pages quickly showed stronger results than general product pages. Competitor-focused pages, such as the Loop comparison, attracted higher-quality leads and improved conversion rates. Social campaigns also performed better with shorter layouts that matched how users scroll and scan content. Tracking confirmed significant gains in conversion rates and lower costs per opportunity. Beyond the numbers, the biggest finding was that these campaign-specific pages could be reused across other platforms for consistent growth.
The Results
Within three months, the new landing pages delivered measurable wins compared to the previous three-month baseline:
Spend: +6% ($19.6k)
MQLs: +33% (24)
Cost/MQL: -20% ($818)
CVR: +113% (1.42%)
Opportunities: +100% (6)
Cost/Opportunity -47% ($3.3k)
Directing ad traffic to campaign-specific landing pages was more effective than sending clicks to broad site pages. ReverseLogix saw stronger returns and more qualified opportunities, all with only a slight increase in spend. The clear impact made it easy for the client to continue this strategy moving forward.
“Eyeful makes collaboration seamless across SEO, paid media, content, and strategy. Their cross-functional ideas consistently drive bottom-funnel results and real business value, a true growth partner.”
What This Means for You
The ReverseLogix case study shows how focused landing pages can turn ad clicks into actual results. Here are the main lessons:
Key Takeaways:
Dedicated landing pages perform better than broad site pages for paid traffic.
Competitor-focused content can increase relevance and conversions.
Simple layouts with clear calls-to-action work well for social audiences.
Cross-team planning keeps campaigns consistent and effective.
Next Steps:
Review your current paid traffic destinations.
Identify opportunities for campaign-specific landing pages.
Test competitor-focused messaging to attract ready-to-convert audiences.
Track and compare performance against your baseline.
Ready to see results like ReverseLogix? Partner with Eyeful SEO to build landing pages that convert.