How a PMax Pivot Grew a Specialty Agricultural Brand's Paid Search ROAS by 61%

Google Performance Max helped this specialty agricultural and pest control brand grow after a tough start. The brand launched paid ads with no history, no product feed, and no room for non-branded keyword traffic. Eyeful Media first built a short-term keyword strategy. Then, once the data was ready, the team moved into Shopping and Performance Max. That shift drove 37% ROAS growth and lifted total website revenue by 14%.

B2C, Paid SearchThe Eyeful Media TeamJune 28, 2026b2c, paid search, paid shopping, pmax

Driving Revenue Growth for a Farm Supply Retailer Despite 22% Reduced Budget

When a 22% reduction hit a farm supply retailer’s media spend, they still needed to meet a goal of 3% year-over-year revenue growth. At Eyeful, we developed an advertising optimization strategy that prioritized top-performing SKUs (Stock Keeping Units) and cut waste without missing sales opportunities. Through automation and close collaboration, the team delivered actual results with fewer resources.

B2C, Paid Search, Digital MarketingThe Eyeful Media TeamOctober 20, 2025paid search, paid shopping, paid media

Paid Shopping Strategy Improves Plan Pacing by 25% and ROAS by 28%

By implementing a performance-based product bucketing strategy, our paid search team increased Return on Ad Spend (ROAS) 28%, improving overall performance for our client.

B2C, Paid SearchThe Eyeful Media TeamSeptember 3, 2024b2c, paid shopping, paid media, paid search

Google Ads Strategy Increases Revenue for Leading Restaurant Chain

Eyeful Media's Paid Search Strategy leads to a 47% increase in Google Ads revenue, with only a 7% increase in ad spend.

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