Learn more about Eyeful Media’s paid search, SEO / AI, social media, retail media, shopper marketing, and digital strategy work.
By strategically shifting investment from branded paid search to non-branded campaigns, our team helped a B2B healthcare client achieve an 8% net increase in new leads. By leveraging a mature SEO program to capture organic traffic, we successfully reduced branded paid search spend from 44% to 2% of the marketing budget, driving a 48% increase in organic form submissions and proving that paid spend can be more efficiently reallocated without sacrificing growth.
Read MoreGoogle Performance Max helped this specialty agricultural and pest control brand grow after a tough start. The brand launched paid ads with no history, no product feed, and no room for non-branded keyword traffic. Eyeful Media first built a short-term keyword strategy. Then, once the data was ready, the team moved into Shopping and Performance Max. That shift drove 37% ROAS growth and lifted total website revenue by 14%.
Read MoreWhen a 22% reduction hit a farm supply retailer’s media spend, they still needed to meet a goal of 3% year-over-year revenue growth. At Eyeful, we developed an advertising optimization strategy that prioritized top-performing SKUs (Stock Keeping Units) and cut waste without missing sales opportunities. Through automation and close collaboration, the team delivered actual results with fewer resources.
Read MoreBy implementing a performance-based product bucketing strategy, our paid search team increased Return on Ad Spend (ROAS) 28%, improving overall performance for our client.
Read MoreEyeful Media's Paid Search Strategy leads to a 47% increase in Google Ads revenue, with only a 7% increase in ad spend.
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