AI Overviews Are Up 104% for B2C Brands: What This Means for E-Commerce [Report]

Across Eyeful Media’s portfolio of B2C brands, we’re seeing a sharp increase in AI Overview positions earned by our e-commerce clients.

AI Overview rankings across our B2C clients have surged 104% from December to April. This growth isn’t isolated—it’s happening across multiple industries and signals a broader shift in e-commerce search visibility.

AI Search, eCommerce, SEOBrendan BowersApril 28, 2026ai search, ecommerce, seo, geo

AI Discovery: What’s the Benefit of Showing Up in AI Overviews and Search Results?

By 2026, AI Search Engine Optimization has officially moved from something experimental and nice to have, to the core engine of digital survival. It’s hard to believe that just two years ago, SEO was still largely a game of matching keywords to a list of blue links. Today, the landscape has shifted entirely toward AI-generated answers in real time.

If your brand hasn’t adapted to this era of Generative Engine Optimization (GEO), you’re facing absolute invisibility as AI models become the primary gatekeepers of information. The stakes are easy to see: your brand is either the cited authority in an AI-generated answer, or it basically doesn’t exist in the buyer’s journey.

AI Search, SEOLori CoiaApril 28, 2026ai search, seo, geo

AI Traffic for B2B Brands Has Increased 190% Year-Over-Year (New Portfolio Data)

AI referral traffic from ChatGPT, Gemini, Claude, and Perplexity has surged 190% year-over-year for B2B brands. This high-intent traffic converts at a rate 534% higher than the average, establishing AI interfaces as a critical new discovery layer for B2B buyers. See the full portfolio data and learn five core marketing strategies to capitalize on the shift to AI search.

AI Search, SEO, B2BBrendan BowersMarch 22, 2026b2b, ai search, geo, seo

What Shopify’s Agentic Commerce Integration Across AI Platforms Means for SEO and B2C Growth

Shopify is expanding agentic commerce across major AI platforms, allowing merchants to sell directly within conversational experiences. What began as an integration with OpenAI’s ChatGPT is now evolving into a broader AI commerce strategy that also includes native shopping experiences in Google AI Mode and the Gemini app.