AI referral traffic from ChatGPT, Gemini, Claude, and Perplexity has surged 190% year-over-year for B2B brands. This high-intent traffic converts at a rate 534% higher than the average, establishing AI interfaces as a critical new discovery layer for B2B buyers. See the full portfolio data and learn five core marketing strategies to capitalize on the shift to AI search.
Read MoreShopify is expanding agentic commerce across major AI platforms, allowing merchants to sell directly within conversational experiences. What began as an integration with OpenAI’s ChatGPT is now evolving into a broader AI commerce strategy that also includes native shopping experiences in Google AI Mode and the Gemini app.
Read MoreAI tools are changing search. Learn how to audit your site’s AI visibility, track mentions, and uncover gaps to keep your brand discoverable.
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