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AI Max Google Ads are shaping the way businesses approach Google paid search ads. This new system uses automation and machine learning to reach broader audiences faster than ever. However, more reach doesn’t consistently deliver better results. Without careful oversight, campaigns quickly go off track. Jordan Coon presents five practical tips to use AI Max constructively while keeping your ad spend focused and your brand messaging clear.
Read MoreChasing a high "human" score from AI detectors is a flawed strategy that hurts content creators. These tools are often inaccurate and inconsistent, frequently mislabeling quality human writing. This leads to wasted time on unnecessary revisions that can strip your content of its unique voice. Read this blog to learn why focusing on AI scores is a mistake and what you should be doing instead to create content that actually ranks and connects with your audience.
Read MoreThe AI maturity model helps organizations measure their current readiness and chart a clear path for growth. By assessing progress across strategy, data, technology, talent, and governance, teams can identify where they stand—whether just exploring tools or embedding AI into business strategy. This guide breaks down the five stages of AI maturity, shares practical steps for advancing responsibly, and highlights how culture and governance are just as important as technology when scaling AI.
Read MoreLearn how alert scripts can simplify PPC management. Use automation to track budget pacing, zero impressions, and performance shifts.
Read MoreAI is popping up in more tools, teams, and conversations. Because of this, many feel pressured to immediately jump in. However, diving in without a plan leaves teams spinning their wheels. Before you add AI into the mix, it’s worth taking a step back.
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