AI search for eCommerce is no longer a future concept. It’s now an integral part of how shoppers find and choose products. In fact, more than 91% of eCommerce queries already trigger AI-generated results, with fashion and beauty queries reaching 94-95% coverage. At the same time, queries with AI Overviews see organic click-through rates drop by as much as 55%. This shift highlights a move away from simple keyword matching toward indexing for discovery, where large language models interpret context and credibility, as well as product relevance.
Below, we’ll break down what that change means and how you can adapt without chasing hype.
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