Posts tagged pmax
How a PMax Pivot Grew a Specialty Agricultural Brand's Paid Search ROAS by 61%

Google Performance Max helped this specialty agricultural and pest control brand grow after a tough start. The brand launched paid ads with no history, no product feed, and no room for non-branded keyword traffic. Eyeful Media first built a short-term keyword strategy. Then, once the data was ready, the team moved into Shopping and Performance Max. That shift drove 37% ROAS growth and lifted total website revenue by 14%.

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