Learn more about our team’s perspective on AI, retail media, paid search, SEO, social, and more. We also cover topics such as building remote cultures and entrepreneurship.
A brand search incrementality test often shows that paid brand ads add little traffic. That doesn’t make them waste. Brand spend can still pay off in three ways: it defends the top spot against competitors, it sends searchers to a page that converts better than your homepage, and it keeps you seeing who’s bidding on your name. The trick is to price each one on purpose, and we show how with real client CPC data.
Read MorePaid search is great at catching B2B buyers who are ready, but it can't make more of them. Most buyers already have a shortlist before they search, and 90% buy from it. Here's how we build awareness and preference with the whole buying committee early, keep demand capture efficient, and measure the whole system, with real examples from our clients.
Read MoreWe have some news we're excited to share: Eyeful Media has been named a 2026 Google Premier Partner. This marks the third consecutive year we've earned Premier status — which puts us among the top 3% of Google Partners in the country. That's not something we take lightly. But if you know us, you know we care less about the badge and more about what it represents.
Read MoreFinding the best digital marketing agency partnerships ultimately shapes the success of your campaigns. The ideal agency is a team that shares your goals and works with transparency and clarity. Below, we’ll cover ten key questions to ask before signing on. This way, you’re able to select a partner who understands you and delivers the best results.
Read MoreThe retail marketplace landscape becomes particularly competitive later in the year. This is when holiday shopping drives record-breaking sales. In fact, online holiday sales hit $241.4 billion in 2024, an 8.7% increase from the previous year. Q4 alone accounted for as much as 40% of retailers’ annual revenue. To stand out during this high-demand period, brands need both wise planning and day-to-day execution. Below, the following tips, plus a bonus strategy, aim to maximize ROI (Return on Investment) and reach new customers this holiday season.
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