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Digital Marketing Management & eCommerce Strategy
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Digital Marketing Blog & Press Coverage

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From serious articles about things like workplace wellness digital marketing to fun things like digital nomad adventures and podcasts

5 Ways to Win With Google Shopping in Q4
5 Ways to Win With Google Shopping in Q4

Q4 is here. With Black Friday, Cyber Monday, and holiday shopping already in full swing, your Google Shopping campaigns must be at their peak. What you do right now determines how well you capture that demand.

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Brian FreeNovember 1, 2024
Checklist: How to Standardize Data for Effective Multi-Channel Campaigns
Checklist: How to Standardize Data for Effective Multi-Channel Campaigns

Running marketing campaigns across Google Ads, SEO, social media, and email can get overwhelming. Without a standardized approach, your data and insights can become scattered, leading to poor decision-making and wasted resources.

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Tim DaloisioOctober 29, 2024
Strategy and Steps for Building a Looker Studio Dashboard for SEO and SEM
Strategy and Steps for Building a Looker Studio Dashboard for SEO and SEM

Managing SEO and PPC data can be overwhelming, especially with the transition to Google Analytics 4. But Looker Studio (formerly Google Data Studio) simplifies the process by pulling all your analytics into one place. A combined dashboard makes analyzing data and making quick, informed decisions easier.

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Marcela De VivoOctober 29, 2024
How to Integrate Paid and Organic Search Marketing Campaigns to Maximize ROI
How to Integrate Paid and Organic Search Marketing Campaigns to Maximize ROI

Paid (PPC) and organic (SEO) search shouldn’t operate in silos. When each channel is integrated, new growth opportunities are unlocked. Data from one can help fuel the other, creating a more effective, unified search strategy.

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Marcela De VivoOctober 29, 2024
August 2024 Google Core Algorithm Update: Our Take
August 2024 Google Core Algorithm Update: Our Take

The new August core algorithm update strengthens Google’s ongoing effort to prioritize content that genuinely helps users. Google aims to do this by targeting and devaluing content created to mainly rank high for keywords as opposed to providing helpful information and value to users in conducting a search.

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Brendan BowersSeptember 17, 2024
What Google's Reversal on 3rd-Party Cookies Means
What Google's Reversal on 3rd-Party Cookies Means

In a surprise, Google announced it will not delete third-party cookies in Chrome as planned. Instead, the tech giant will launch a new Chrome feature to give users more control over their web browsing privacy.

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Antonella P.August 7, 2024
SEO Best Practices for Increasing ROI from Organic Traffic 
SEO Best Practices for Increasing ROI from Organic Traffic 

Learn how search engine optimization best practices like embracing AI integration and hyper-personalized content can optimize results and maximize ROI.

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Antonella P.April 18, 2024
Paid Social Strategies for Maximizing Return on Ad Spend 
Paid Social Strategies for Maximizing Return on Ad Spend 

Learn how paid social best practices like year-over-year benchmarking and leveraging platform insights can optimize results and maximize ROI.

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Antonella P.April 18, 2024
Paid Search Best Practices for Maximizing ROI 
Paid Search Best Practices for Maximizing ROI 

Learn how paid search best practices like A/B testing alternate budgets and exploring emerging ad platforms can optimize results and maximize ROI.

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Antonella P.April 18, 2024
Benefits of Working for a Cause-Based Company and Purpose-Driven Brand 
Benefits of Working for a Cause-Based Company and Purpose-Driven Brand 

Eyeful Media is a cause-based marketing agency. Here’s what’s great about working for a company that does what it can to give back.

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Antonella P.January 16, 2024
Eyeful Media Honored in Inc. Magazine’s 2023 Best in Business List
Eyeful Media Honored in Inc. Magazine’s 2023 Best in Business List
Antonella P.December 16, 2023
AI Brand Voice and Persona Prompt - ChatGPT Content Workflow
AI Brand Voice and Persona Prompt - ChatGPT Content Workflow

Discover a ChatGPT persona prompt brand voice workflow that helps improve content quality to connect with your target audience.

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Antonella P.November 8, 2023
SEO Lessons Taken from Overstock’s Bed Bath & Beyond Rebrand
SEO Lessons Taken from Overstock’s Bed Bath & Beyond Rebrand

The Bed Bath & Beyond rebrand has had mixed SEO results so far. Learn how to improve organic traffic from the Overstock experience.

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Antonella P.October 26, 2023
New Social Media AI Experiences Announced by Meta
New Social Media AI Experiences Announced by Meta

Learn about the new AI social media experiences and features that encourage creativity, connection, productivity, and self-expression announced by Meta.

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Antonella P.October 26, 2023
Building and Maintaining Client Trust in an Agency 
Building and Maintaining Client Trust in an Agency 

Unlock trust-building strategies for your business and elevate your client relationships. 

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Antonella P.October 24, 2023
Retail Media Strategies for Increasing Revenue and ROI
Retail Media Strategies for Increasing Revenue and ROI

Retail media strategies target users already in a marketplace or on a retail media platform. Examples of marketplaces include Amazon, Instacart, and Walmart, along with others.

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Antonella P.October 10, 2023
Navigating Small Business Marketing Budgets: How to Optimize for Better Results
Navigating Small Business Marketing Budgets: How to Optimize for Better Results

Learn how to navigate small business marketing budgets to drive better results from your advertising investment.

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Antonella P.September 26, 2023
Usability Testing Strategies That Unlock Revenue 
Usability Testing Strategies That Unlock Revenue 

Discover why website usability testing is essential. Learn how to unlock revenue and surface opportunities to improve the customer experience.

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Antonella P.September 14, 2023
How Shopify Provides Value for Nonprofit Websites
How Shopify Provides Value for Nonprofit Websites

Explore examples of how nonprofits have successfully leveraged Shopify’s website platform to expand their reach and drive more donations.

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Antonella P.September 11, 2023
Eyeful Media Featured in Harvard Business Review with Advice for Young Leaders
Eyeful Media Featured in Harvard Business Review with Advice for Young Leaders

Eyeful CEO Antonella Pisani published an article in the Harvard Business Review with advice for young leaders. In the piece, she described five areas leaders often struggle with and how to overcome them.

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Antonella P.September 11, 2023
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