SEO Best Practices for Increasing ROI from Organic Traffic 

Search engine optimization (SEO) is not just about keywords and backlinks. It's about being the quarterback for your website. Patrick Mahomes–the superstar NFL Quarterback for the Kansas City Chiefs–knows what every one of his teammates is trying to do before each play begins.

Similarly, your SEO lead must be integrated with the other players on your digital marketing team to succeed. Your SEO agency must know what paid search, paid social, and other channels are trying to accomplish to help your B2B or B2C brand win big. 

To maximize ROI for your business, below are the conversations you should have the next time you huddle up with your SEO partner. 

1. Embracing AI Integration


Artificial Intelligence isn't just a buzzword; it's a transformative force in SEO. According to Authority Hacker, AI will contribute  $15.7 trillion to the global economy by 2030.

The report also notes that 35% of businesses have already adopted AI. But where most SEO agencies struggle – even those embracing the new technology – is identifying actionable ways to integrate Chat GPT and artificial intelligence into SEO workflows.

To help integrate AI into your organic campaigns – and outrank the competition – make sure you are talking with your SEO partner about the following: 

  • Innovating with AI: Incorporating AI-driven workflows into your SEO strategies to stay ahead of the curve.

  • Productizing AI Solutions: Packaging AI workflows into product offerings. Make sophisticated SEO strategies accessible and scalable.

  • Seamless AI Integration: Ensuring AI tools and processes are seamlessly integrated into your SEO strategy to enhance efficiency and impact.

2. Hyper-Personalization and Delivering Tailor-Made Content

The future of the Internet is real-time and personalized. For your content to stand out, your agency needs to focus on creating content that is more tangible. This can be done by: 

  • Crafting Personalized Experiences: Moving beyond one-size-fits-all content to deliver uniquely tailored user experiences.

  • Understanding User Intent: Leveraging data to understand your audience deeply, enabling content that resonates personally.

3. Technical Auditing and Foundational Improvements

In SEO, the technical backbone of your website can make or break your organic visibility. Your website is also a living and breathing entity that must be cared for and maintained.

Your SEO agency's role in this should include:

  • Ensuring a Strong Technical Foundation: Building and maintaining an SEO-optimized technical foundation is critical for supporting content strategy. Making sure that your page loads properly and can be crawled efficiently is important for technical success in the future. 

  • Conducting Comprehensive Audits: Regularly audit your website. Focusing on user experience (UX). Ensure every element meets user needs and search engine requirements. This practice will help you build and ensure a strong foundation. 

  • Optimizing Data Processing: Streamlining data processing times to ensure your website is user-friendly and search-engine friendly. Optimize for core web vitals to improve overall visitor satisfaction to earn a passing grade in each area. 

4. Structured Data and Communicating with Web Crawlers

As search engines evolve, understanding and indexing content efficiently is paramount. Your SEO agency can help drive proper indexing by communicating with web crawlers through schema markup.

Steps include:   

  • Implementing Structured Data: Make your content comprehensible to search engines. Ensure it's easily discoverable and accurately categorized. Explore schema.org to find new opportunities for adding new schema to improve SEO performance. 

  • Future-Proofing Content: Anticipate the shift towards AI-driven markup. Prepare your content to be AI-friendly and fully marked up, enhancing its visibility and relevance.

Contact our team to learn more about SEO services.

Antonella P.