Why Every Shopify Brand Should Upgrade to One-Page Checkout
The multi-step Shopify checkout is being replaced by a faster, one-page experience built for how people shop today. For years, online stores sent customers through several different screens to finish a purchase. This new design moves everything into a single view, removing the need for extra clicks.
The results are clear. A leading global management consulting firm found that Shopify’s checkout converts up to 36% better than other platforms. On average, brands see a 15% increase in conversions after making the switch.
Eyeful’s experts can assist Shopify Plus brands with this upgrade to make the move simple and easy. Your store can capture more sales from every visitor by adopting these high-performing defaults.
The Evolution of Ecommerce: Why the 3-Step Checkout is History
Every extra page in a checkout flow acts as a psychological exit point for your customers. Each click or loading screen gives a shopper a reason to reconsider their purchase. Today, the average cart abandonment rate sits at 70%, a significant loss for online brands.
Statistics show that 17% to 18% of shoppers leave their carts specifically because the shopping process is too long or complicated. Shopify Plus brands can remove these barriers by moving away from the old three-step model, so customers can keep focused on finishing their order.
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Yes. By reducing page loads and extra steps, Shopify’s one-page checkout helps more shoppers complete their purchase and lowers cart abandonment compared to the three-step flow.
Understanding the New Shopify One-Page Checkout Experience
The one-page checkout is Shopify’s modern standard for finishing a sale. It replaces the traditional three-page model with a single, streamlined view to help customers complete their orders with fewer steps.
What is Shopify’s 1-Page Checkout?
This layout consolidates shipping, payment, and order review into one scrollable screen. Removing the need to wait for multiple pages to load has made the new architecture faster than old multi-step flows.
This speed directly leads to higher completion rates, especially when paired with Shop Pay. With over 100 million users already using Shop Pay, customers can often finish a purchase in seconds with a single click.
Is the 1-Page Checkout Only for Shopify Plus Stores?
The one-page checkout is now the default for all plans, including Basic and Advanced. However, Shopify Plus merchants have extra flexibility. While non-Plus stores are automatically transitioned to the new layout, Plus brands can use a toggle to choose between the one-page and three-page versions. This way, Plus merchants can test which setup performs best for their specific audience.
The Quantifiable Impact: Boosting Your Ecommerce Conversion Rate
Upgrading your store is one of the most effective ways to improve your ecommerce conversion rate. Focusing on the final steps of the buyer journey helps brands capture revenue that previously disappeared during the checkout process.
Improving Reached Checkout to Completed Checkout Metrics
The “reached checkout to completed checkout” metric is the ultimate measure of success at the bottom of your sales funnel. This percentage tells you exactly how many people who intended to buy actually finished the task. Switching to a single-page flow typically results in a 20% to 30% average increase in this specific metric.
Real-world results back this up. For example, the Vancouver Olympic store saw a 257.26% increase in cart completion after streamlining their process. For Shopify Plus brands, these improvements show a massive return on investment by turning more existing traffic into confirmed orders.
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Mobile-First Design: Solving the Speed Gap for On-The-Go Shoppers
Mobile devices generate 60% of all ecommerce traffic, yet conversion rates on phones often lag 15-20 points behind desktop. This “mobile gap” usually happens because navigating multiple screens on a small device is difficult.
The one-page design removes this hurdle by presenting all information in a clear, scrollable format. The impact grows higher when using Shop Pay, which offers 91% higher conversion rates on mobile. Making it easy to pay with a single tap keeps on-the-go shoppers from abandoning their carts out of frustration.
Enhancing Brand Consistency Through Checkout Customization
A high-performing one-page checkout should reflect your brand’s unique identity. The design of the payment area should match the rest of your storefront and create a professional environment that encourages shoppers to complete their transactions.
Why You Should Update Your Checkout Branding During the Upgrade
Brand consistency directly impacts your bottom line. Research shows that 19% of shoppers abandon their carts when they feel uncertain about a site’s security. This hesitation often stems from a checkout page that looks different from the main store.
Shopify Plus merchants can solve this by using the Branding API, which allows for more precise control over typography and shadows. Customization pays off; for example, when the brand Peepers updated their checkout to match their visual identity, they saw a 30% increase in conversion rates and a 20% increase in average order value.
Maintaining a Seamless CX Across the Customer Journey
Provide a cohesive experience that reassures your shoppers by focusing on these three visual and technical details:
Prioritize Visual Alignment: Feature your logo clearly and use a color palette that mirrors your site’s theme to provide a cohesive experience.
Address Safety Concerns: Include security seals and badges to reassure customers without adding unnecessary steps to the flow.
Use a Custom Checkout Domain: Keep the URL consistent with your brand so the entire journey stays within your store's ecosystem.
Technical Advantages and the Future of Shopify Functions
A more stable infrastructure backs the move to a one-page layout. This modern logic allows your store to handle unique business rules while still providing optimal performance to your customers during checkout.
Moving Beyond Shopify Scripts: Preparing for the 2026 Sunset
If your store relies on Shopify Scripts for specialized logic, it’s time to plan your next move. Shopify has set a firm deadline: Shopify Scripts will stop working after June 30th, 2026. This sunset marks a shift away from older methods like checkout.liquid in favor of Checkout Extensibility, which offers better security by keeping your customizations in a protected environment.
Review your current setup now, since every existing script will stop working on the deadline. Waiting until the last minute could result in losing your discounts or shipping rules overnight.
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Shopify Scripts will stop working after June 30, 2026. Any discounts, shipping rules, or checkout logic built on scripts will no longer function unless they are replaced.
Leveraging Shopify Functions for Advanced Checkout Logic
Modern checkout logic serves as a reliable replacement for scripts. These newer tools give you a stable way to customize the buying experience. With this framework, you can build:
Custom Discount Logic: Run unique offers like tiered pricing or "buy one, get one" deals directly in the backend.
Dynamic Shipping Rules: Automatically hide or reorder shipping options based on where a customer lives or what is in their cart.
Payment Customizations: Tailor the payment methods shown to specific customers or order totals.
A significant benefit here is that this setup is built to last. Unlike older code that often breaks when platforms update, these tools remain stable as technology evolves. They also work perfectly with Shop Pay, so your specific business rules apply even when customers choose an express payment method.
Strategic Checkout Optimization: Beyond the Layout
Modern checkout optimization relies on removing barriers that stand between your customer and a purchase. You can pave an easy path to completion by refining the details of your layouts. Here are three strategies:
Reduce Form Fields: Aim for the 6 to 8 field range recommended by the Baymard Institute to keep the process short.
Enable Google Autocomplete: This feature delivers addresses 20% faster than manual entry, which is especially helpful for preventing mobile typos.
Offer Guest Checkout: Forcing account creation causes 26% of cart abandonments; allowing guest purchases keeps these shoppers in the funnel.
Implementation Timeline: How Long Does It Take to Upgrade?
While switching the layout toggle is instant, completing a full transition typically takes four to eight weeks. This period allows for a thorough audit of your current logic, followed by the addition of custom UI extensions, such as shipping threshold indicators. Once the new checkout is live, iterative testing allows you to refine the experience based on how your shoppers interact with the single-page view.
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Switching the checkout layout is instant, but a complete upgrade typically takes four to eight weeks. This allows time to audit existing logic, add extensions, and test performance.
Elevate your Shopify Plus
As a specialized Shopify Partner, Shopify Partner, Eyeful Media brings over 13 years of experience per team member to every project. We specialize in helping Shopify Plus brands migrate from legacy scripts to modern frameworks. To see faster results, inquire about our professional implementation services today.