Discovering Digital Marketing Case Studies that Inspire

How Digital Marketing Case Studies Can Spark New Strategy Ideas


Digital marketing case studies can help spark new strategies for driving growth in the new year. But you first need to understand your goals and objectives when searching for strategy inspiration. Are you looking for a case study about digital marketing? Or are you searching for new ways to approach paid search, SEO, or content? 


A modified and more defined query, like an SEO case study about organic revenue growth, could provide a more detailed list of search results for your team to review. The most valuable case studies offer actionable insights that force you to ask questions. For example, were online sales down overall over this past quarter for your business? Or were paid search campaigns not driving the results they did previously? 


These are two separate scenarios that would drive inspiration for two completely different marketing strategies. In this B2C paid search and shopping case study, for example, the challenge was that sales from paid search and shopping campaigns had decreased substantially despite an increase in spending. The analyzed KPIs included average weekly spend and ROAS or returned on ad spend.

If this paid search challenge or these KPIs, specifically, are relevant to your business, a review of the actionable tactics could help spark strategy ideas for your team. In this case study, the actionable tactics included an analytics deep-dive, shopping feed audit, and account restructuring that led to KPI growth and reversed the trend. 


Discussing Insights from Digital Marketing Case Studies with Your Team  


Identifying actionable insights from a digital marketing case study is one thing. Every paid search marketer knows they need to scale average weekly spending and improve ROAS. But what the real-world scenario example of a case study can do is force you and your team to self-example your systems, process and strategy.  


The questions that a case study like this example could help inspire your team to discuss, analyze and explore could include the following: 

 

  • When was the last time we did an analytics audit?

  • Should we dive deeper into our paid search data to confirm a few assumptions we have? 

  • Is our shopping feed following best practices? 

  • Are we bidding on the right keywords moving forward? 

  • Are there areas we can pull back to scale average weekly spend? 

 

Discussing these questions as a team can help improve performance in the new year. If you did a deep dive into paid search analytics last year, dive even deeper this year. Analyze and communicate with your team about areas where spend can be optimized, and don’t be afraid to challenge yourself to get better by learning about digital marketing success stories. 

 

More Digital Marketing Case Studies to Discuss as a Team
 

SEO case study: Skincare client seeks SEO turnaround 


  • The Challenge: The client saw an 80% decline in organic sessions before the SEO campaign began. 


  • Primary KPIs: Organic clicks, organic sessions, and organic revenue


  • Actionable Tactics: Limiting international website support to top-10 revenue hubs and modifying product page URL structures helped drive more clicks, sessions, and revenue. 

 

Content case study: B2B SaaS Content Case Study 


  • The Challenge: Increase brand awareness, engagement, and traffic.


  • Primary KPIs: Top-3 keyword rankings, organic clicks, traffic 


  • Actionable Tactics: Keyword research, strategic planning, content creation, SEO auditing, and data analysis helped achieve growth.

 

Visit our digital marketing case studies library to learn more and find inspiration for 2023 from real-life marketing success stories.


Antonella P.