We’re Looking for a….

Paid Search (SEM) Manager / Contractor

About the Position

Eyeful Media is looking for a Search Engine Marketing Manager to manage paid search program of one or more of its clients. This person must have strong critical thinking and creative capabilities, the desire and ability to become a world class search marketer, and be comfortable working in a rapidly changing environment. This person will be responsible for performing hands on management of paid search, PLA and GDN accounts to drive incremental revenue and/or leads for clients in different sectors.

Eyeful Media is a boutique digital consulting firm that works primarily with small to mid-sized clients.  If you join our team, you’ll get to work with leaders who came from companies including Proflowers, Guitar Center and JCPenney.

This is a part time contract position and is perfect for someone who is a freelancer or interested in making the leap to consulting full time.  We estimate that to start we’d need 40-60 hours per month of your time, however this may be flexible depending on the candidate. Since this person will be interacting with clients, you must be available during the day through the week.

Job Responsibilities &  Requirements

  • Own and strategically manage a paid search (PPC) program in order to drive profitable

  • incremental revenue growth

  • Write ad copy and research keywords, develop and manage bidding/optimization strategy using various tools including Google Analytics

  • Design and perform tests on ad copy, landing pages and keywords to increase click-through rates, conversion rates and profit margin

  • Analyze and report on campaign performance, including delivering presentations to senior management

  • Utilize strong analytical skills to identify important data points and drive business decisions that maximize revenue and minimize cost including refining bidding strategies

  • Develop forecasts/projections as needed

  • Troubleshoot changes in performance

  • Keep current on the latest trends in the search marketing space

Ideal Applicant Profile

  • Track record of high achievement in opportunities requiring critical thinking skills and

  • creativity

  • 4-10 years prior hands-on SEM experience, preferably in an in-house capacity

  • Ability to understand and optimize key marketing metrics (ROAS, CPO, CPC, etc.)

  • Enthusiastic about the search industry and willing to keep up with the latest trends

  • Experience with attribution modeling a plus

  • Experience using audiences, bid modifiers and scripts is a plus

  • Cross-team negotiation skills and superior communications skills

  • Experience using web analytics solutions and advertising software a plus

  • Well organized and able to manage multiple projects simultaneously

  • Advanced Excel skills

  • Bachelors Degree