Paid Search (SEM) & Media Manager

About the Position

Eyeful Media is a fast-growing digital consulting firm & ad agency specializing in helping mid-sized companies increase their online revenue and improve their digital presence. We have grown exclusively through word of mouth and referrals from other clients and recently ranked #542 in the Inc. 5000, the list of fastest-growing privately held companies in the USA. We ranked #12 in Dallas

As we scale, we are seeking to expand our team of digital marketing professionals across various disciplines. If you’re looking for a challenging & fulfilling paid search / media job that provides the opportunity to work with great clients, you’ve found it.

Eyeful is looking for a Paid Media Manager to manage the paid search program of one or more of its clients and contribute to other channels such as Paid Social. This person must have strong critical thinking and creative capabilities, the desire and ability to become a world-class search marketer and be comfortable working in a rapidly changing environment.

This person will be responsible for performing hands-on management of paid search, google shopping, and GDN accounts to drive incremental revenue and/or leads for clients in different sectors including B2B and B2C.

This is a full-time position and while we would prefer to have someone based in Dallas, we are open to candidates throughout the USA.



Job Responsibilities &  Requirements

  • Own and strategically manage paid search (PPC) programs in order to drive profitable incremental revenue growth. This includes both text ads and shopping.

  • Own or participate in the management of other channels such as Paid Social and Amazon ads

  • Write ad copy and research keywords, develop and manage bidding/optimization strategy using various tools including Google Analytics

  • Design and perform tests on ad copy, landing pages, and keywords to increase click-through rates, conversion rates, lead quality and profit margin

  • Analyze and report on campaign performance, including delivering presentations to senior management and clients

  • Utilize strong analytical skills to identify important data points and drive business decisions that maximize revenue and minimize cost including refining bidding strategies

  • Develop forecasts/projections as needed

  • Troubleshoot changes in performance

  • Keep current on the latest trends in the search marketing space



Ideal Applicant Profile

  • Track record of high achievement in opportunities requiring critical thinking skills and creativity

  • 4-10 years prior hands-on SEM experience, preferably in an in-house capacity

  • Ability to understand and optimize key marketing metrics (ROAS, CPO, CPC, etc.)

  • Enthusiastic about the search industry and willing to keep up with the latest trends

  • Experience with attribution modeling a plus

  • Experience using audiences, bid modifiers, automated bidding, and scripts is a plus

  • Cross-team negotiation skills and superior communications skills

  • Experience using web analytics solutions and advertising software a plus

  • Well organized and able to manage multiple projects simultaneously

  • Advanced Excel skills

  • Bachelors Degree