Ecommerce Consulting Firm & Digital Marketing Experts

testing is in our dna.

We have our own websites and brands so that we can test new tactics and technology & learn… and give back while doing so.


We're not just ecommerce consultants. we have our own websites sites, too.


We believe in testing strategies on our own, and always trying out new technology.  Since some of our clients don't have large budgets, we've created some of our own properties to use as testing grounds for new tools & tactics, and in the case of FACT goods, do some good using our skills. 

Our experience building websites on Shopify, Wordpress and Squarespace also enables us to better understand these platforms to guide clients through site migrations, optimizations, SEO and enhancements.  The sites are fairly simple, but designed for us to quickly test and learn.

You can even learn more about one of our sites in Chris Guillebeau’s new book 100 Side Hustles.



FACT = Find A Cure Today®

FACT goods is our newest passion project. The site features products including motivational shirts, Christian hats, women’s muscle tank tops, Christian t-shirts, sweatshirts & other merchandise. Everything we make is designed to inspire - whether featuring positive messages or awareness ribbons. In 2018, we also introduced our new S’well water bottle sleeve . All of our profits are currently being donated to charities that are determined to Find a Cure Today for cancer, Alzheimer's, Parkinson’s, spinal cord injuries, or other causes.

Launched in November 2017. Built on Shopify.




Our first site, Flower Glossary, has quickly grown to reach more than 100K visitors each month strictly from organic search. We’ve learned that Google still loves long articles that have a lot of external links. No surprise there!

We decided to see if the same tactics could be applied to crafts and subsequently launched Crafts Glossary. Passionate about flowers or crafts? Feel free to contribute some content.

In April 2019, we acquired Teaspoon of Goodness, a food blog with a robust following on Pinterest. We have started redesigning and rebranding the site and are in the process of upgrading its SEO presence.

Our content sites are designed to help us learn about SEO for blogs and non-commerce websites. They’re built on Wordpress with limited bells & whistles.



Official coupon code USA

Official Coupon Code features coupons, promotions, sales and printable coupons that are authorized by retailers so that they actually work and our customers save money. We’re in the process of sunsetting this website but will keep the Canadian version.


Same concept as for the USA site, but for our Canadian coupon seeking friends (and folks who are sending them things!). Simple, clean and focused on a quality customer experience.

Launched in April 2016. Built on Wordpress.

Here's what's trending:

With Fall & the Holidays upon us, we expect to see these stores to have strong performance in November:

  • The Bay - Hudson's Bay's website, The Bay, is a favorite among Canadians.

  • Lowe's and Home Depot - Perfect for all your winter proofing needs and essentials for the holidays like Christmas trees & lights

  • Patagonia - It’s time to pick up warmer jackets now that cool weather has arrived

  • Craftsy and Creative Live - Cooler weather means finding some new indoor projects and craft stores for all of those school projects

  • Proflowers and 1800Flowers - Thanksgiving and Christmas are all great reasons to pick up or send some flowers or centerpieces