WE'VE SEEN (ALMOST) EVERYTHING.
WITH 21+ YEARS OF EXPERIENCE IN RETAIL, RESTAURANT & FOOD, HEALTHCARE, NOT-FOR-PROFIT AND SERVICE SECTORS, WE'VE SEEN ALMOST EVERYTHING.
Our eCommerce & Marketing Experience
We bring more than 21 years of in-house operational experience, differentiating us from those who have spent their time as consultants or worked in agencies, but never led an in-house team or department. Today, we use that big company experience to help both small and large businesses grow.
While we haven't seen it all, we have seen a ton. Our experience includes:
- Startups, small businesses and large corporations
- Public, private and private equity backed companies
- Global and domestic businesses
- Pureplay and omnichannel sites
- Live and pre-launch companies
- Growth businesses and turnarounds
- Hosted platforms like Shopify to custom Hybris implementations
featured Clients & projects
Sector experience includes: Retail | Food & Restaurants | Healthcare & Wellness | Not-for-profit | Services | agencies
Digital marketing Discovery & Assessment to uncover untapped marketing channels and optimization opportunities for this meal kit delivery company
eCommerce Discovery assessment and replatforming support from Magento to Shopify, plus ongoing strategic support & execution of select digital marketing channels (paid search, paid social, seo copywriting) for this luxury bedding brand
Strategic paid search support across sectors such as restaurant, not-for-profit, retail and others
Pro-bono project to help the Armed Services YMCA evolve in the future, including conversion rate optimization feedback, wireframes, and digital marketing audit
Paid search strategy for international ecommerce in a fragmented marketplace for this flower delivery business
Website & paid search assessment to support a repositioning of their business model from creative staffing to consulting
Guest post copywriting for two emerging smartphone apps in the restaurant and environmental industries
SEO copywriting for product descriptions for a forthcoming website re-launch
Confidential Client in the Health & Wellness Space
SEO Content Discovery to identify new pockets of article/blog development vis a vis their competitive set
SOME OF THE TECHNOLOGY WE'VE WORKED WITH
corporate in-house marketing & ecommerce experiencE
a.k.a. Life before Eyeful media
VP Acquisition Marketing. Responsible for online and offline marketing including paid search, SEO, affiliates, radio, TV, print and other channels
Vp Acquisition Marketing. Responsible for acquisition marketing including digital and traditional channels after acquisition of the business
VP eCommerce - Customer Experience & Digital Marketing. Responsible for online customer experience and digital marketing with a $100M+ budget, including paid search, organic search, affiliates, display, shopping comparison & more plus usability, a/b testing, site merchandising standards and recommendations
VP & General Manager eCommerce. Responsible for GuitarCenter.com with leadership over site merchandising, website experience, and usability
SVP/General Manager eCommerce. Responsible for MusiciansFriend.com, a leading musical instrument retail website, including site merchandising, digital marketing & catalog, website optimization & more
VP Global eCommerce. Responsible for Global eCommerce including leading a replatforming and redesign for 13 websites in 6 languages. Led functions such as digital marketing, merchandising, ecommerce operations and site optimization.