Building Teams with Inspirational Culture

VoyageDallas highlights small businesses, artists, entrepreneurs, and institutions local to the Dallas area.

Recently, I spoke with Voyage Dallas about my background. Our conversation focused on building a team with a collaborative culture.


Read our entire conversation here. Highlights below:

Developing an Inspirational Culture

My career in marketing started with an internship at Snowboarding magazine. Since then, I have worked in digital marketing and eCommerce roles. I've been part of organizations like ProFlowers, Guitar Center, JCPenney, and Fossil.

A few businesses I have worked at over the years had great cultures. But others were more toxic. My goal with Eyeful Media was to be intentional about culture.

During the conversation with Voyage Dallas, we discussed the culture-building process. We talked about where we started and how we grew. We hope that sharing our story can help other organizations improve their culture.

Eyeful is an industry leader because of our core values. We are intentional about the direct way we work with our clients.

We have built a reputation with our experienced and talented personnel. Our team delivers SEO, paid search, shopping ads, paid social, and marketplace management services that drive results.

We have given back even more to local charities due to our team’s performance. But it is all rooted in our collaboration, giving, and support culture.

As for the future, we want to continue to scale our business while sticking to our core values. We also aim to share our experience and knowledge throughout the industry via content and podcasts.

We appreciated the opportunity to talk about our culture. We hope you can take something from our story that helps. People helping people is important.

Thanks to the good people at Voyage Dallas for helping us share that story.


To read the full interview, click here. For more details on Eyeful Media, learn what makes our digital marketing consulting firm unique, and contact us for a consultation.




Antonella P.