Inbound Marketing Strategies Clients Need The Most Help With

Copywriting on a computer

According to HubSpot, inbound marketing describes a business methodology that builds customer relationships by creating valuable content and experiences tailored to help buyer's throughout their journey. Outbound marketing, meanwhile, is an approach that interrupts your audience with CTAs and content they did not raise their hand for or may not necessarily want to read.  

While inbound marketing sounds simple, executing an effective inbound program can be complex. We’ve learned at Eyeful Media that there are 16 specific areas our clients have needed the most help improving. By understanding these critical areas of inbound support, we can help each of our clients find the answers to the questions they need.

I contributed to an article for Forbes highlighting these areas of the inbound marketing process that agency clients often need the most help with, and that list is below. For actionable tips and details on each area, visit Forbes.com to read the full article.



16 Areas to Focus on for Inbound Marketing Success


1. Content Strategy

2. A Social Media Presence for Marketing 

3. Audience Research 

4. A Clear Messaging Framework 

5. Content Creation 

6. Effective Copywriting 

7. The Call to Action 

8. Blog Production 

9. Thought Leadership 

10. A Newsworthy Angle for PR

11. Personalized Landing Pages for Influencer Marketing 

12. Unique Brand Creatives 

13. Search Engine Optimization 

14. Analysis of Funnel Stages Where Leads Drop 

15. Conversion Rate Optimization 

16. A Cohesive Web Profile Across Platforms 


At Eyeful Media, we help walk our inbound clients through each area highlighted above. We leverage data-driven strategies to help create compelling content that connects with their target audience at specific stages in the buyer's journey. We will also help A/B test calls-to-action and create an editorial calendar to produce blogs and thought leadership content more efficiently, for example.

For more details on how we can help you with your inbound program, learn what makes our marketing approach at Eyeful unique, and contact us for a consultation.

Antonella P.