Paid Search Strategy Audit
Eyeful’s Paid Search Strategy Audit helps you uncover untapped opportunities, budget inefficiencies, and platform-specific growth paths—so you can stop wasting spend and start scaling smarter.
Overview
Uncover Unrealized Opportunities in your Paid Search Accounts.
Looking for a simple way to improve your paid search strategy? Our Paid Search Strategy Audit is a quick, focused engagement created to unlock more value from your budget and offers novel insights that can improve your paid search campaigns. With clear, applicable takeaways, this audit can uncover new ways to increase ROAS (Return on Ad Spend) and increase revenue. It can also help you use your budget more strategically.
What we audit
Foundational Paid Search Strategy
Business goals and budget alignment
Budget optimization recommendations
ROAS and revenue goal planning
Review of historical campaign performance
Competitor and creative analysis
Performance Tracking & Conversion Readiness
Conversion tracking setup review
Landing page and user journey analysis
Shopping feed optimization (if applicable)
Search and shopping structure recommendations
Paid social strategy insights (up to 2 platforms)
Growth Opportunities
& Next Steps
Expansion areas and cross-channel growth suggestions
New tool recommendations
Budget scaling strategies by platform
New platform exploration based on goals
Prioritized roadmap for next steps
Optional: Marketplace strategy and implementation support (available upon request)
What You Get
01
Quick Wins & Budget Efficiencies
Identify quick wins and underutilized budget opportunities.
02
Platform Growth Potential
Discover the incrementality potential by platform.
03
New
Channel Exploration
Explore new and emerging ad platforms tailored to your business goals.
04
Creative Performance Boosts
Learn about creative tweaks that can lift performance without full-scale overhauls.
See Where Your Paid Search Can Go Next
Ready to see what your paid search strategy can accomplish? Our quick audit offers transparent insights and practical next steps. There’s no long-term commitment, just simple, direct advice that you can use to improve performance. We’ll also guide you on what to do next, with the option to continue working with our team for setup or shopper marketing support if you want.
Schedule Your Paid Search Strategy Audit
Please complete the form below to get started. We look forward to speaking with you soon.
“Their ability to provide transparent and clear direction gave us confidence in their direction. Along with a strong ROI!”