Ecommerce Consulting Firm & Digital Marketing Experts

we believe that one size does not fit all.

We assemble the right team of eCommerce consultants and digital marketing experts for your project and care for your business as if it’s our own.


we are eyeful media.

In order to deliver the highest quality work, and keep costs lower for our clients, we assemble the right team of consultants and digital marketers for each engagement, custom tailored to the needs of the project.  Depending on your unique needs, you may be working with one of us or several of us, but either way, your project will be worked on by professionals with in-house ecommerce & marketing experience and work will be overseen by our CEO & founder, Antonella Pisani.

Our team is made up of former SVPs, Directors, Managers and Associates with exceptional backgrounds from companies such as ProFlowers, Crate & Barrel, Guitar Center, Grainger, Sofitel Hotels and other top brands & companies. We think of our clients as partners and strive to foster long term relationships, but if you just need a one-and-done project, we are here to support you.

Our Core Values

Integrity is our most valued possession. Be thankful and grateful for every day. Only take on projects where we believe we can exceed expectations. The best solution isn’t the most expensive one, it’s the one that best suits the needs of our client. Don’t just live a little, live a lot. Teach along the way. Transparency is better than black boxes.












our Ecommerce consultants & digital marketers

Antonella Pisani

Antonella Pisani - CEO & Founder

Antonella brings more than 22 years of digital experience with a focus in ecommerce leadership and digital marketing.

Prior to starting Eyeful Media, she held VP and SVP roles at companies including Proflowers, Guitar Center, JCPenney and Fossil.

Antonella is an avid traveler and photographer, with a particular focus on visiting places off the beaten path including Antarctica, Easter Island, Bhutan and the Arctic. She is fluent in Spanish, Portuguese and knows enough French & Italian to get by with locals.

Linkedin | Instagram | Crunchbase | Twitter 

Stuart Ridge

Stuart Ridge - Principal, Site Optimization & Analytics

Stuart brings more than 18 years of senior leadership experience in web analytics, site optimization and digital marketing experience from companies including FTD, Proflowers, Sony and Gateway.

Kevin Rooney

Kevin Rooney - Principal, Merchandising & Product Development

Kevin brings more than 20 years of experience as a general merchandising manager (GMM), VP merchandising and VP of product development from companies including Target, JCPenney, FTD and HSN. 


Leif Heikkila - Principal, digital Marketing

Leif brings more than 15 years of in-house and agency digital marketing experience from companies including Proflowers, Shari’s Berries, Personal Creations, Red Envelope and AVG Technologies.


Gabriela Navejas - Principal, Brand Marketing & CRM

Gabriela brings more than 15 years of brand marketing and CRM experience from companies including Sofitel Hotels, where she served as Vice President of Marketing and Communications.

David Parma


David brings 12 years of analytics and customer insights from companies such as Neiman Marcus, RAPP, Fossil and JCPenney. In addition, he brings deep expertise in driving sales on marketplaces such as Amazon from his experience as CMO at LifeSeasons.

Patrick Holt - Head of SEM

Patrick Holt - DIRECTOR, paid search & Paid Social

Patrick brings 9 years of digital marketing expertise, primarily in paid search and paid social. Prior to moving into consulting, he led paid search for Crate and Barrel and spent 6 years in the search department at Grainger.

Holly Melton

Holly Melton - Copywriter & marketing Consultant

Holly is a skilled and passionate writer who heads up our copywriting efforts, organic search keyword research and competitive data gathering. She also holds certifications on all Google products including Google Adwords, Shopping, Display & Mobile.

Scott Laverty

Scott Laverty - Advisor

Scott brings more than 30 years of experience in digital transformation and information technology experience from companies and consulting firms including JCPenney, Deloitte, IBM, Shane Company and Borders. 

Scott currently serves CIO at Shane Company, the largest privately owned jeweler in the United States, and as a National Board Advisor for the Armed Services YMCA.  Prior to joining Shane Co, he was CIO at JCPenney, a Fortune 100 company.



Riley - Chief Security officer & Very good boy

Riley joined the Eyeful Media team when he was adopted in February 2019. While he’s usually sleeping on the job, he’s still a very good boy.