we believe in customization.

We assemble the right team of eCommerce consultants and digital marketing experts for your project and care for your business as if it’s our own.


we are eyeful media.

In order to deliver the highest quality work, and keep costs lower for our clients, we assemble the right team of consultants and digital marketers for each engagement, custom tailored to the needs of the project.  Depending on your unique needs, you may be working with one of us or several of us, but either way, your project will be worked on by professionals with in-house ecommerce & marketing experience and work will be overseen by our CEO & founder, Antonella Pisani.

Our team is made up of former SVPs, Directors, Managers and Associates with exceptional backgrounds from companies such as ProFlowers, Crate & Barrel, Guitar Center, Grainger, and other top brands & companies. We think of our clients as partners and strive to foster long term relationships, but if you just need a one-and-done project, we can also help.

our Ecommerce consultants & digital marketers

 Antonella Pisani

Antonella Pisani - CEO & Founder

Antonella brings more than 22 years of digital experience with a focus in ecommerce leadership and digital marketing.

Prior to starting Eyeful Media, she held VP and SVP roles at companies including Proflowers, Guitar Center, JCPenney and Fossil.

Antonella is an avid traveler and photographer, with a particular focus on visiting places off the beaten path including Antarctica, Easter Island, Bhutan and the Arctic.

Linkedin | Instagram | Crunchbase | Twitter 

 Stuart Ridge

Stuart Ridge - Principal, Site Optimization & Analytics

Stuart brings more than 18 years of senior leadership experience in web analytics, site optimization and digital marketing experience from companies including FTD, Proflowers, Sony and Gateway.

 Kevin Rooney

Kevin Rooney - Principal, Merchandising & Product Development

Kevin brings more than 20 years of experience as a general merchandising manager (GMM), VP merchandising and VP of product development from companies including Target, JCPenney, FTD and HSN. 

 Patrick Holt - Head of SEM

Patrick Holt - DirectoR, paid search & Paid Social

Patrick brings 8 years of digital marketing experience in areas such as paid search and paid social with companies including Grainger and Crate & Barrel.

 Zain Din

Zain Din - Director, Digital marketing

Zain brings 8 years of paid search, shopping optimization, display and social experience from companies including Fossil, Grainger and iProspect.

 Holly Melton

Holly Melton - Copywriter & marketing Consultant

Holly is a skilled and passionate writer who heads up our copywriting efforts, organic search keyword research and competitive data gathering. She also holds certifications on all Google products including Google Adwords, Shopping, Display & Mobile.

 Scott Laverty

Scott Laverty - Advisor

Scott brings more than 30 years of experience in digital transformation and information technology experience from companies and consulting firms including JCPenney, Deloitte, IBM, Shane Company and Borders. 

Scott currently serves CIO at Shane Company, the largest privately owned jeweler in the United States, and as a National Board Advisor for the Armed Services YMCA.  Prior to joining Shane Co, he was CIO at JCPenney, a Fortune 100 company.