With 22 years of experience in retail, restaurant & food, healthcare, not-for-profit and service sectors, we bring hands-on experience to help achieve your objectives and delight your customers.



Our eCommerce & Marketing Experience

We bring more than 22 years of in-house operational experience, differentiating us from those who have spent their time as consultants or worked in agencies, but never led an in-house team or department.  Today, we use that big company experience to help both small and large businesses grow.

While we haven't seen it all, we have seen more than most. Our experience includes:

  • Startups, small businesses and large corporations

  • Public, private and private equity backed companies

  • Global and domestic businesses

  • Pureplay and omnichannel sites

  • Live and pre-launch companies

  • Growth businesses and turnarounds

  • Platforms including Shopify, Magento, Hybris, ATG, Squarespace, Wordpress & Websphere


featured Clients & projects

Retail | Food & Restaurants | Healthcare & Wellness | Not-for-profit | Services | agencies

Discovery project focused on uncovering scalable digital marketing opportunities for this online & brick and mortar gourmet foods business


Strategy consulting for items to be included in a future product development roadmap for this leading provider of personalization software

Digital marketing consulting and execution in areas such as PPC, paid social and SEO for this brand of GPS fleet trackers

Digital marketing discovery & assessment project to uncover untapped marketing channels and website optimization opportunities for this meal kit delivery company which was subsequently acquired by Albertsons

eCommerce Discovery assessment and replatforming support from Magento to Shopify, plus ongoing strategic support & execution of select digital marketing channels (paid search, paid social, seo copywriting) for this luxury bedding brand; hired and on-boarded eCommerce leader

Strategic support for the development of an eCommerce business plan, plus development of an eCommerce and marketing dashboard using Google Data Studio

 Southwest media group

Strategic paid search support across sectors including restaurant, not-for-profit, retail and others, along with development of various tools and resources for internal use; developed SEM playbook to ensure that all accounts would be managed consistently

SEO content strategy for a new business setting out to revolutionize the urgent care experience by providing at-home treatment; ongoing content development and copywriting support

SEO strategy to support a platform migration to Hybris, along with ecommerce & digital marketing support across channels for this leading engagement ring and jewelry business

 Armed Services YMCA

Pro-bono project to help the Armed Services YMCA evolve in the future, including conversion rate optimization feedback, wireframes, and digital marketing audit 

Paid search strategy for international ecommerce in a fragmented marketplace for this flower delivery business


Website & paid search assessment to support a repositioning of their business model from creative staffing to consulting

 Lyteyear group

Guest post and SEO copywriting for emerging smartphone apps in the restaurant and environmental industries, as well as various other clients


SEO copywriting for product descriptions for a forthcoming website re-launch

Confidential Client

SEO Content Discovery to identify new pockets of article/blog development vis a vis their competitive set

corporate in-house marketing & ecommerce experiencE


VP Global eCommerce. Responsible for Global eCommerce including leading a replatforming and redesign for 13 websites in 6 languages.  Led functions including digital marketing, merchandising, ecommerce operations, creative, and site optimization.

VP eCommerce - Customer Experience & Digital Marketing. Responsible for online customer experience and digital marketing with a $100M+ budget, including paid search, organic search, affiliates, display, shopping comparison & more plus usability, a/b testing, site merchandising standards and recommendations

SVP/General Manager eCommerce. Responsible for MusiciansFriend.com, a leading musical instrument retail website, including site merchandising, digital marketing & catalog, website optimization & more

VP & General Manager eCommerce. Responsible for GuitarCenter.com with leadership over site merchandising, website experience, and usability

VP Acquisition Marketing. Responsible for online and offline marketing including paid search, SEO, affiliates, radio, TV, print and other channels

Vp Acquisition Marketing. Responsible for acquisition marketing including digital and traditional channels after acquisition of the business