we help solve your strategic & execution challenges.
WE HELP RETAILERS AND BRANDS ACHIEVE THEIR BUSINESS OBJECTIVES
eCommerce & Digital Marketing consulting services
Customers' expectations are built on their best digital experiences, not the best digital experiences in a given industry; however, most retailers still focus on their direct competitors when they create their websites and digital strategies. Our consultants bring 21+ years of digital marketing and ecommerce / omnichannel experience from across various industries to help provide you with a broader perspective.
Whether you're a small eCommerce business or large global enterprise, we're here to help you grow and refine your digital strategy. From quick website reviews to roadmaps and ongoing strategic guidance, we'll work with you to define your goals and exceed them. And if for some reason, we don't think we're the right partner for you, or we don't think we can do what you need us to do in a profitable way, we'll let you know.
Ecommerce strategy & audits
If you need a deep dive on your ecommerce or are starting from scratch, we can create a discovery document which can serve as a base for your strategic roadmap. We will work together to create a list of competitors to benchmark against and can go deep into a particular area, or provide you with a broad overview of opportunities and issues. Depending on the needs of your business, we will recommend a project ranging from 20 to 80+ hours. This is our bread and butter ecommerce consulting service and often leads to an engagement where we help you or your team execute against the identified priorities.
Website & Conversion rate optimization(CRO)
Have an existing website that needs a fresh pair of expert eyes on it? We can help. Let us take a look at your website and identify opportunities to increase your conversion rate, average order value (AOV), dollars per site visitor, or other KPI. Our platform experience includes ATG, Hybris, Websphere, Shopify, Wordpress & Squarespace. We've worked with major software providers including Certona, Rich Relevance, Dynamic Yield, Adobe Analytics, Coremetrics, and tons of others. If you need to migrate your website to a new platform, we can help with that and have a 150 point site migration checklist.
Digital Marketing Strategy, Audits & Execution
Are you struggling to drive the sales or leads that you want? Do you need help evaluating a current marketing strategy, ad agency or need an entirely new strategy to help launch a new brand, site or product line? Let our experts help pull together a plan and either hand it off to your internal team, or help execute it for you. We've worked on everything from paid search and paid social, to amazon ads, display, organic search, podcasts, radio ads, drtv, church bulletins, magazines and even Etsy.
COPYWRITING, CONTENT Development & SEO STRATEGY
SEO is ever-changing but one thing holds true - content is king & queen. We can help with SEO keyword strategy, content strategy, overarching search optimization strategy or if you already have a great plan but just need some copywriting, we can do that too. Our expert copywriting staff can help write everything including meta tags, product page copy, category descriptions, blog posts, and even content that you can use for guest posting. If you need assistance with content marketing or link building, we can assist with that, as well.
CUSTOMIZED CONSULTING PROJECTS
Every business is unique and has its own set of challenges. We can work with you to develop the best consulting plan to suit your needs, whether you have an eCommerce site or other digital presence. Services include: digital roadmaps, competitive analysis, platform selection, organizational design, agency audits & more. We can also help you select agency and technology partners and even interview potential candidates if you're trying to fill a permanent role. No project is too small or large.
Recent projects Include:
▪ eCommerce Discovery (audit + recommendations leading to roadmap)
▪ Website optimization recommendations & roadmaps (CRO - conversion rate optimization)
▪ Overarching eCommerce strategy for new and existing sites
▪ Digital marketing program evaluations & strategy
▪ Agency selection & recommendations and audits (is your current agency doing a good job? Need a new one?)
▪ SEO strategy (link building, content development, taxonomy & architectural)
▪ Website migrations & launch readiness support (using our 150+ point checklist)
▪ Copywriting for SEO, blog posts, product pages, and guest posts
▪ Interim CDO, CMO, VP eCommerce, VP marketing services
▪ Candidate screenings & interviews (let us be your advocate to ensure you hire the right person)
▪ Website analysis, KPI dashboards and google data studio dashboards
▪ Paid search, Amazon ads & paid social campaign execution
▪ Site merchandising recommendations & guidelines
▪ 3rd party technology & tool recommendations and selection
▪ Data cleanup in Wordpress, Shopify and other CMS systems