we help solve your strategic & execution challenges.

Our team helps retailers, brands and online service companies achieve their business and digital marketing objectives.


eCommerce & Digital Marketing Consulting Services

Customers' expectations are built on their best digital experiences, not the best digital experiences in a given industry; however, most retailers still focus on their direct competitors when they create their websites and digital strategies.  Our consultants bring 22 years of digital marketing and ecommerce / omnichannel experience from across various industries to help provide you with a broader perspective.

Whether you're a small eCommerce business or large global enterprise, we're here to help you grow and refine your digital strategy.  From quick website reviews to roadmaps and ongoing strategic guidance, we'll work with you to define your goals and exceed them.  And if for some reason, we don't think we're the right partner for you, or we don't think we can do what you need us to do in a profitable way, we'll let you know.

Everything we do is customized to our client’s specific needs, but here are some of our popular project types


Ecommerce strategy & audits


If you are looking for a third party perspective on all aspects of your eCommerce / digital experience / digital marketing approach, or are creating a new online business or website from scratch, we can create a Discovery document that can serve as the basis for your strategic roadmap.

We will work with you to create a list of competitors to benchmark against and can go deep into a particular area, such as marketing or usability, or provide you with a broad overview of opportunities and issues across all aspects of the online ecosystem.  Depending on the needs of your business, we will recommend a project ranging from 20 to 80+ hours.  This is our bread and butter eCommerce consulting service and often leads to an engagement where we help you or your team execute against the identified priorities.


Website & Conversion rate optimization(CRO)

Have an existing website that needs a fresh pair of eyes on it? We can help. Let us take a look at your website and identify opportunities to increase your conversion rate, average order value (AOV), dollars per site visitor, or other KPI.  Our platform experience includes ATG, Hybris, Websphere, Shopify, Wordpress & Squarespace. We've worked with major software providers including Certona, Rich Relevance, Dynamic Yield, Adobe Analytics, Coremetrics, and countless others. 


Are you looking for a partner to help support an upcoming website migration? We can help with everything from selecting a platform or finding the right development partner, to helping ensure that the new design is optimized for conversion and SEO. One of our goals is to develop strategies to ensure that any loss in SEO traffic is minimized with the migration. We use our proprietary 150 point website migration checklist to help ensure that things go smoothly and have worked on an a variety of platforms, both large and small.

 Website migration support

Digital Marketing Strategy, Audits & Execution


Are you struggling to drive the sales or leads that you want? Do you need help evaluating a current marketing strategy, ad agency or need an entirely new strategy to help launch a new brand, site or product line? Let our experts help pull together a plan and either hand it off to your internal team, or help execute it for you.  We've worked on everything from paid search and paid social, to Amazon ads, display, organic search, podcasts, radio ads, DRTV, church bulletins, magazines and even Etsy.


SEO is ever-changing but one thing holds true - content is king & queen.  We can help with SEO keyword strategy, content strategy, overarching search optimization or if you already have a great plan but just need some copywriting, we can do that too. Our expert copywriting staff can help write everything including meta tags, product page copy, category descriptions, blog posts, and even content that you can use for guest posting.  If you need assistance with content marketing or link building, we can assist with that, as well.




Every business is unique and has its own set of challenges. We will work with you to develop the best consulting plan to suit your needs, whether you have an eCommerce site or other digital presence.  Services include: digital roadmaps, competitive analysis, platform selection, organizational design, agency audits, preparation for board meetings & more.  We can also help you select agency and technology partners and even interview potential candidates if you're trying to fill a permanent role.  No project is too small or large.


Recent projects Include:

▪ eCommerce Discovery (audit + recommendations leading to roadmap)

▪ Website optimization recommendations & roadmaps (CRO - conversion rate optimization)

▪ Overarching eCommerce strategy for new and existing sites

▪ Digital marketing program evaluations & strategy

▪ Agency selection & recommendations and audits (is your current agency doing a good job? Need a new one?)

▪ SEO strategy (link building, content development, taxonomy & architecture)

▪ Website migrations & launch readiness support (using our 150+  point checklist)

▪ Copywriting for SEO, blog posts, product pages, and guest posts

▪ Interim CDO, CMO, VP eCommerce, VP marketing services 

▪ Candidate screenings & interviews (let us be your advocate to ensure you hire the right person)

▪ Website analysis, KPI dashboards and google data studio dashboards

▪ Paid search, Amazon ads & paid social campaign execution

▪ Site merchandising recommendations & guidelines

▪ 3rd party technology & tool recommendations and selection

▪ Data cleanup in Wordpress, Shopify and other CMS systems

DON'T JUST TAKE our word for it...

Antonella quickly identifies new whitespace for growth and then gets very practical in terms of creating new customers in these new areas. She has an analyst’s logical mind for results and a marketer’s heart to spot potential emotional connections. Her science meets art approach marries deep experience in digital marketing and ecommerce with always-current skills and insights.
— Andrea Pearson, CMO at Dispatch Health
Antonella and the Eyeful team were able to come in and succinctly distill our broad range of challenges and opportunities down to an actionable plan in a short period of time. The clarity has been very useful to our executive team during a period when we have a vacant CMO role.
— Josh Hix, Plated CEO & Co-Founder
I was blind, but now I can see” - It’s a bit more biblical in reference than I usually offer.

Eyeful Media came into the company when I had recently lost our E-Commerce Manager to audit and quickly develop a strategic/tactical plan to improve our experience & marketing in a very short period.

Antonella was instrumental in vetting our new manager and providing on-boarding guidance with our strategic plan. Her ability to provide transparent and clear direction with technology gave us confidence in her direction. Along with a strong ROI!
— Jason Needleman, Peacock Alley CEO