eCommerce & Digital Marketing Service Offerings
Customers' expectations are built on their best digital experiences, not the best digital experiences in a given industry; however, most retailers still focus on their direct competitors when they create their websites and digital strategies. Our consultants bring 20+ years of digital marketing and ecommerce / omnichannel experience from across various industries to help provide you with a broader perspective.
Whether you're a small ecommerce business or large global enterprise, we're here to help you grow and refine your digital strategy. From quick website reviews to roadmaps and ongoing strategic guidance, we'll work with you to define your goals and exceed them. And if for some reason, we don't think we're the right partner for you, or we don't think we can do what you need us to do in a profitable way, we'll let you know.
OUR Capabilities include
▪ eCommerce Discovery (audit + recommendations leading to roadmap)
▪ Website optimization recommendations & roadmaps
▪ Overarching eCommerce strategy
▪ Digital marketing program evaluations & strategy
▪ Agency selection & recommendations or audits
▪ SEO strategy (link building, content development, taxonomy & architectural)
▪ Website migration & readiness support (using our 150+ point checklist)
▪ Copywriting for SEO, blog posts and product pages
▪ Interim CDO, CMO, VP eCommerce, VP marketing services
▪ Candidate screenings & interviews (let us be your advocate and ensure you hire the right person)
▪ Website analysis & KPI dashboards
▪ Paid search & paid social campaign execution
▪ Site merchandising recommendations & guidelines
▪ 3rd party technology & tool recommendations and selection
▪ Data cleanup in Wordpress, Shopify or other CMS systems
website & Digital marketing audits
If you need a deep dive on your ecommerce or marketing program, we can create a discovery document which can serve as a base for your strategic roadmap. We will work together to create a list of competitors to benchmark against and can go deep into a particular area, or provide you with a broad overview of opportunities and issues. Depending on the needs of your business, we will recommend a project ranging from 20 to 80+ hours. This is our bread and butter and often leads to an engagement where we help you or your team execute against the identified priorities.
ecommerce, digital strategy & Digital marketing consultinG
Every business is unique and has its own set of challenges. We can work with you to develop the best consulting plan to suit your needs, whether you have an eCommerce site or other digital presence. Services include: digital roadmaps, competitive analysis, platform selection, organizational design, agency audits & more. We can also help you select agency and technology partners and even interview potential candidates if you're trying to fill a permanent role. No project is too small or large.